ibat-b2c-content-marketing-programmes
Post on 28-Nov-2014
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B2C Content Marketing Programmes
Keith Feighery
B2C Content Programmes
• Provide valuable information, content, entertainment to your prospects and customers
• Create an ongoing conversation with them where possibe• Address wider customer needs – beyond what your
product/service does• Give them what they want i.e. deals/discounts/extended service,
engagement etc..• Create awareness of products, services, organisation, people• Be transparent in terms of customer service, company
information etc..• Actively seek network effects and customer validations
Business to Consumer
Case Studies
Content Marketing using Facebook
Charities & Not for Profit
Irish Political Parties
Bars - Facebook
Business Pages
Multi-Channel Case Studies
Dazzledust
The Good Mood Food Blog
American Red Cross
Kogi BBQ
BlendTec
Earned Media - Gillette
Greater Manchester Police
Charmin “Go” Campaign
Superquinn
Pat The Baker
Diet Coke and Mentos
C-Mon & Kypksi
WestCoast Cooler
HostelWorld
Mayo Clinic
Red Bull
DC Shoes
Zappos
Best Buy
Kanchi
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