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  • 1. 8 Social Media Steps for yourBusiness or Organisation c

2. 8 Social Media Steps for yourBusiness or Organisation Listen!What are they saying about youand how will you respond? 3. 8 Social Media Steps for yourBusiness or OrganisationThe future of business engagement on all levels isinherently social.Its where your customers dwell and is now the firstlanguage of the next generation of consumers andemployees alike. Is your organisation having open dialogue with itscustomers? Good preparation and planning for the growth of SocialMedia is now of critical importance. 4. 1. EvaluateTake the time to understand where Social Media best fitsyour organisation and how to integrate it seamlessly intoyour existing goals.Youre not reinventing wheels for Social Media, just usingit to make the ones you have turn faster. 5. 1. Evaluate Where will it allow you to reach the customers orstakeholders who most crave deeper, richer dialogue?How are you going to measure and quantify the successof Social Media?Look beyond vanity metrics such as Likes and Follows and try to find a direct link between conversation and conversion. 6. 1. EvaluateFocus on influence and analytics over inflating a groupsize or follower base. What can you reasonably afford to dedicate to social media in terms of time and tools?The allocation of human resources is far and away themost significant cost tied to Social Media. 7. 1. EvaluateLook deeper than the usual social suspects like Facebook and Twitter.Look to other platforms, like LinkedIn or Pinterest, where you may have existing communities of powerful unpaidsocial advocates already at work on your behalf. 8. 2. OrganiseYour Social Media tools should be able to grow alongwith you, enabling extra growth by being modular and flexible to facilitate even further decentralisation,expansion and conversation. 9. 3. Listen & LearnConversations are happening about your brand whether youre a part of it or not.If by chance theyre not, theyre talking about your competitors. Dont get left behind! 10. 3. Listen & LearnYour brand is what people say about you when youre notin the room. Social Media gives you an opportunity not only to be in the room but to take an active role in the conversation itself. 11. 3. Listen & LearnBetter monitoring, listening and analysis of conversationsand feedback could lead to changes in the way you conduct your business or run your organisation. 12. 4. Engage The most important thing you can do is to acknowledgethe voice of the customer. Really hear and respect what they are saying. If what youre hearing is a complaint, let them know a resolution is being sought, then follow through on that resolution. 13. 4. EngageMake sales through engagement.The age old sales maxim, make a friend first, a salesecond, still applies to Social Media, only even more so due to Social Medias ability to amplify positive, or negative, experiences. 14. 4. Engage61 percent of consumers use Social Media to look fordiscounts.Social Media is obviously a great way to highlightpromotions and deals, but make them appropriate andrelevant to your brand. 15. 4. Engage Why would a bakery give away an iPad?Promotions of this kind are common and can build vanity metrics such as Likes or Follows, but those need to be balanced with engagement. 16. 4. EngageWith B2C Social Medias custom URL parameters, we can track conversions arising directly from yourposts to Twitter, Facebook or LinkedIn. 17. 5. CollaborateDont be frightened to share your knowledge and learnfrom others. Keep an ongoing loop of discovery and dissemination where best practices, positive messaging or commonquestions are put forward for comment or collaboration. 18. 6. SecureFear over losing control is an understandable barrier to implementing Social Media across an organisation.It is important to note that errant posts and mistakes areentirely preventable.B2C Social Media uses secured profiles to put a solidmeasure of prevention in place. 19. 7. Measure Return on InvestmentIt does not need to be difficult to communicate value, orto make important decisions related to the use orinvestment in Social Media. Tie Social Media to the big picture by linking it to your general goals. 20. 7. Measure Return on Investment Build the capacity for measurement into everysocial action.Track the path from social message to conversion and attach a value to individual social messages against key performance indicators. 21. 7. Measure Return on Investment See which social platforms perform best againstcertain kinds of messaging.Analyse which platform is driving more revenue per message and understand what times of day workbest for which kinds of communication. 22. 7. Measure Return on InvestmentB2C Social Media generate statistics for monthly reports so we can analyse that data to optimisefuture strategies and messaging. 23. 8. Amplify One of the benefits of good measurement andunderstanding of your data is the ability to hone yourmessaging and understand what did and didnt workfrom a content perspective. 24. 8. AmplifyThe organic social is testing your content for you.Paid social allows you to commit dollars with data-backed belief in your programs and messaging. 25. 8. AmplifyInvest in promoted tweets, accounts or trends across social platforms or accounts that have alreadydemonstrated the highest yield. 26. ConclusionOne day, in the not-too-distant future, there will be nomore social business.Social will simply be business, and business will simply be social. 27. ConclusionWith the next generation of consumers and employees adopting social as their media of choice, the future ofbusiness and the future of social are inextricably linked.The time is now. 28. Meanwhile, at the bakery... Instead of giving away iPads... 29. Contact Dean Parry 0417 394 452 03 6223 [email protected]