i should have used social selling | gil gunderson's guide to social sales

I Should Have Used Social Selling Gil Gunderson’s Guide To Social Selling

"C'mon, help ol' Gil out here"

Gil Gunderson Famous Springfield Salesperson

@GerryMoran

82% B2B decision-makers think sales reps are unprepared. Listen for sales triggers, conversation starters and customer connectors with social media to be more prepared and set a better first impression.

@GerryMoran

Source: SiriusDecisions

@GerryMoran

50% of identified sales leads are not ready to buy. Make sure you cultivate them with great content with your Twitter feed, LinkedIn updates and Group messages.

Source: Gleanster

49.5% of LinkedIn users have an incomplete profile. Improve your social media profile’s curbside before you try to sell yourself as an expert to your customer.

@GerryMoran

Source: LinkedIn

Today’s sales process takes 22% longer than five years ago. Don’t start using social selling on the last day of the quarter to make your quota today!

Source: SiriusDecisions

@GerryMoran

90% of CEOs do not respond to cold calls or emails. Connect with customers on Twitter, in LinkedIn Groups and on blogs BEFORE you cold call them; then it won’t be so cold!

@GerryMoran

Source: Harvard Business Review

75% of customers use social media as part of their buying process. You are not connecting on the customer’s terms if you don’t know how to tweet, ‘LinkIn’ or blog, then learn!

@GerryMoran

Source: IBM

78% of salespeople use social media to outsell their peers. Quit breaking your back and use social to listen for social sales triggers, fine-tune your profile, build your reputation to connect with customers to successfully compete.

Source: Forbes

@GerryMoran

89% begin their buying process with a search engine. Make it easier to get found by your customers with social media and content.

@GerryMoran

Source: Fleishman-Hillard

57% of the buying process is done before sales contact. Use social selling techniques to connect with your customers before they walk in the door.

@GerryMoran

Source: CEB

98% of sales reps with 5000+ LinkedIn connections achieve quota. Start to establish yourself as an expert in your field and increase the size of your network!

Source: Sales Benchmark Index

@GerryMoran

Please visit my blog at MarketingThink.com for more social selling ideas and tips!

@GerryMoran gerry@marketingthink.com

MarketingThink.com Social Media And Marketing Coaching Blog

@GerryMoran

Picture sources: Thanks to the Simpsons and Gil Gunderson for this inspiration!