hp design keynote presentation

© 2009 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice

MACRO TRENDS & DESIGN GOALS

ECONOMIC TRANSFORMATIONECO FRIENDLYNEUTRAL ON COLORGOING SPACES

MACRO TRENDS

ECONOMIC TRANSFORMATION

ECONOMIC TRANSFORMATION

SHIFTING CURVES

POPU

LATI

ON

WEALTH

Working class Upper class

Middle class

Typical class distribution in a well-developed society

ECONOMIC TRANSFORMATION

SHIFTING CURVES

POPU

LATI

ON

WEALTH

ECONOMIC TRANSFORMATION

SHIFTING CURVES

POPU

LATI

ON

WEALTH

New working class New upper class

Middle class

Increased levels are now experienced in both working and upper classes, inverting the position of the middle class

ECONOMIC TRANSFORMATION

SHIFTING CURVES

POPU

LATI

ON

WEALTH

Value market Luxury market

Mainstream market

Consumer markets align accordingly to the modified class curve

ECONOMIC TRANSFORMATION

SHIFTING CURVES

Value market Luxury market

Mainstream market

Retail channels also conform to modified curve

ECO FRIENDLY

ECO FRIENDLY

SOCIAL TRENDS

Focusing on sustainability and a return to simplicity

ECO FRIENDLY

CONSERVATION

HP Thin Clients are designed with an energy efficient lifecycle • BFR/PVC free chassis• Reduced packaging materials and weight • 80% power savings over traditional PC’s• Recyclability and lease programs

HP Compaq dx2810 – an energy efficient PC for SMBs• $10 US to World Wildlife Fund for each unit sold• 90% recyclable or recoverable materials• EPEAT Gold PC, TCO, RoHS & Energy Star • HP Power Management software

ECO FRIENDLY

RECYCLABILITY

HP packaging works towards increased curbside recyclability• 100% recycled content in outer box, corrugated inserts, and cushioning• Recycled content is a combination of post-consumer and post-industrial material

NEUTRAL ON COLOR

NEUTRAL ON COLOR

CONSUMER REASONING

Reasons for choosing a specific color• Neutral is simple, not flashy• Professional and will stand the test of time• Sophisticated

PREFERRED COLOR (IN BUDGET)

%

black

silver

grey

Addressing consumers’ needs with special editions

• Consumers expect color options• Women interested in color are more likely to purchase matching accessories• Growing expectation among youth for more visually rich colors and patterns

NEUTRAL ON COLOR

COLOR WITH MEANING

DESIGN GOALS

GOING SPACES

Living spaces become smaller and more mobile, fluid

CLASSIC FORMSMATERIAL RICHSMALL IS BIGEXPERIENCE MADE SIMPLE

DESIGN GOALS

DESIGN GOALS

CLASSIC FORM

DESIGN GOALS

CLASSIC FORM

Simple, iconic forms

DESIGN GOALS

CLASSIC FORM

Simple, iconic forms

DESIGN GOALS

MATERIAL RICH

Classic black and authentic metals

DESIGN GOALS

MATERIAL RICH

Deep gloss finishes

DESIGN GOALS

MATERIAL RICH

Rich surfaces and authentic metals

DESIGN GOALS

MATERIAL RICH

DESIGN GOALS

MATERIAL RICH IN COLOR

Color personalization opportunities at the entry level

DESIGN GOALS

MATERIAL RICH IN COLOR

Tinted anodized metals

DESIGN GOALS

SMALL IS BIG

More mobile, more efficient

DESIGN GOALS

SMALL IS BIG

More mobile, more efficient

DESIGN GOALS

SMALL IS BIG

More mobile, more efficient

DESIGN GOALS

SMALL IS BIG

Small footprint and streamline design increases flexibility and efficiency in compact spaces

DESIGN GOALS

EXPERIENCE MADE SIMPLE

DESIGN GOALS

EXPERIENCE MADE SIMPLE

Integration of Hardware and Software

DESIGN GOALS

EXPERIENCE MADE SIMPLE

Mi

RECAP

MACRO TRENDS• Economic transformation• Eco friendly• Neutral on color• Going spaces

DESIGN GOALS• Classic forms• Material rich• Small is big• Experience made simple

Thank You.