hp design keynote presentation
DESCRIPTION
The keynote presentation delivered by Stacy Wolff, Director Notebook Design & Randall Martin, Director Desktop Design at the HP Future Of Touch, Now, Beijing China.TRANSCRIPT
© 2009 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice
MACRO TRENDS & DESIGN GOALS
ECONOMIC TRANSFORMATIONECO FRIENDLYNEUTRAL ON COLORGOING SPACES
MACRO TRENDS
ECONOMIC TRANSFORMATION
ECONOMIC TRANSFORMATION
SHIFTING CURVES
POPU
LATI
ON
WEALTH
Working class Upper class
Middle class
Typical class distribution in a well-developed society
ECONOMIC TRANSFORMATION
SHIFTING CURVES
POPU
LATI
ON
WEALTH
ECONOMIC TRANSFORMATION
SHIFTING CURVES
POPU
LATI
ON
WEALTH
New working class New upper class
Middle class
Increased levels are now experienced in both working and upper classes, inverting the position of the middle class
ECONOMIC TRANSFORMATION
SHIFTING CURVES
POPU
LATI
ON
WEALTH
Value market Luxury market
Mainstream market
Consumer markets align accordingly to the modified class curve
ECONOMIC TRANSFORMATION
SHIFTING CURVES
Value market Luxury market
Mainstream market
Retail channels also conform to modified curve
ECO FRIENDLY
ECO FRIENDLY
SOCIAL TRENDS
Focusing on sustainability and a return to simplicity
ECO FRIENDLY
CONSERVATION
HP Thin Clients are designed with an energy efficient lifecycle • BFR/PVC free chassis• Reduced packaging materials and weight • 80% power savings over traditional PC’s• Recyclability and lease programs
HP Compaq dx2810 – an energy efficient PC for SMBs• $10 US to World Wildlife Fund for each unit sold• 90% recyclable or recoverable materials• EPEAT Gold PC, TCO, RoHS & Energy Star • HP Power Management software
ECO FRIENDLY
RECYCLABILITY
HP packaging works towards increased curbside recyclability• 100% recycled content in outer box, corrugated inserts, and cushioning• Recycled content is a combination of post-consumer and post-industrial material
NEUTRAL ON COLOR
NEUTRAL ON COLOR
CONSUMER REASONING
Reasons for choosing a specific color• Neutral is simple, not flashy• Professional and will stand the test of time• Sophisticated
PREFERRED COLOR (IN BUDGET)
%
black
silver
grey
Addressing consumers’ needs with special editions
• Consumers expect color options• Women interested in color are more likely to purchase matching accessories• Growing expectation among youth for more visually rich colors and patterns
NEUTRAL ON COLOR
COLOR WITH MEANING
DESIGN GOALS
GOING SPACES
Living spaces become smaller and more mobile, fluid
CLASSIC FORMSMATERIAL RICHSMALL IS BIGEXPERIENCE MADE SIMPLE
DESIGN GOALS
DESIGN GOALS
CLASSIC FORM
DESIGN GOALS
CLASSIC FORM
Simple, iconic forms
DESIGN GOALS
CLASSIC FORM
Simple, iconic forms
DESIGN GOALS
MATERIAL RICH
Classic black and authentic metals
DESIGN GOALS
MATERIAL RICH
Deep gloss finishes
DESIGN GOALS
MATERIAL RICH
Rich surfaces and authentic metals
DESIGN GOALS
MATERIAL RICH
DESIGN GOALS
MATERIAL RICH IN COLOR
Color personalization opportunities at the entry level
DESIGN GOALS
MATERIAL RICH IN COLOR
Tinted anodized metals
DESIGN GOALS
SMALL IS BIG
More mobile, more efficient
DESIGN GOALS
SMALL IS BIG
More mobile, more efficient
DESIGN GOALS
SMALL IS BIG
More mobile, more efficient
DESIGN GOALS
SMALL IS BIG
Small footprint and streamline design increases flexibility and efficiency in compact spaces
DESIGN GOALS
EXPERIENCE MADE SIMPLE
DESIGN GOALS
EXPERIENCE MADE SIMPLE
Integration of Hardware and Software
DESIGN GOALS
EXPERIENCE MADE SIMPLE
Mi
RECAP
MACRO TRENDS• Economic transformation• Eco friendly• Neutral on color• Going spaces
DESIGN GOALS• Classic forms• Material rich• Small is big• Experience made simple
Thank You.