how to use social media to market your business
Post on 18-May-2015
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Using Social Media To Market Your Business
Great Heights is an integrated marketing communications company helping organizations elevate their marketing efforts through the science of strategy, the art of creativity and the engagement of experiential.
Strategic Marketing & Public RelationsSocial MediaDesign (Packaging, Trade Show, Logo, Collateral)Branding + IdentityExperiential MarketingEvent Planning & Management
YOUR THOUGHTS ON SOCIAL?
WHAT IS SOCIAL MEDIA?
•Social Media is an open, interactive, conversational communications tool based online
•Social media changes the way we communicate from one-way and top-down to two-way, bottom-up
•Social media moves communication from a monologue to a dialogue.
WHY DOES SOCIAL MATTER?
“Social media means that consumers have been given a larger seat at the table, and they are never going back.”-@bobinmotion, random guy on Twitter
FACEBOOKWith over 700 million users, Facebook is the world’s largest social network. Advantages
-Access to a huge and diverse audience – Facebook’s largest user base is 35-54-Ability to share multiple types of content including photos, video and text-Users spend more time on Facebook than any other website on the web – so why not be there?
TipsContent is King – interesting content is very importantIntegrate photos and video whenever possible
THREE WAYS TO MARKET YOUR BRAND ON FACEBOOK:
1. USE PHOTOS & VIDEOS
2. EVENTS & NOTES
3. FACEBOOK QUESTIONS
FACEBOOK QUESTIONS
UTILIZE THE TOOLS!
-Update your status consistently-Post Photos-Add helpful links-Post Videos-Ask Questions
This social network allows you to send short messages, called “tweets,” to your friends or “followers.” You can follow others and receive their tweets in real time.
AdvantagesVery mobile and fastAbility to easily expand your network by connecting with both locals and influentials
TipsBe a resource - success on Twitter is achieved through valuable and interesting contentListen – before saying anything, follow others in your community to gauge what the conversation is like
TWITTER SEARCH & THE POWER OF LISTENING
Tools you can use:Hootsuite, Twitter Search,
Tweetchat
YOUTUBE
YOUTUBE
With over 1 billion views per day, YouTube is by far the largest video sharing site on the web. In addition, it’s the second most popular search engine ahead of both Yahoo and Bing.
AdvantagesIf you’re trying to engage a younger audience, this is the placeInteresting video can increase engagement of almost any tacticYouTube videos can be used on Facebook, a blog, Twitter, TV, etc.
TipsDon’t create a goal of “let’s go viral.” It almost never works that way.
THE SHIFT TO SOCIAL BUSINESS
THE SHIFT TO SOCIAL BUSINESS
Bottom Line: Social Business is all about removing
communication barriers and deepening relationships with
customers.
FIVE WAYS TO MARKET YOUR BRAND ON FACEBOOK:
1. USE PHOTOS & VIDEOS
2. LIKES3. FACEBOOK
QUESTIONS4. FACEBOOK PLACES5. GROUPS
FIVE WAYS TO ESTABLISH YOUR BRAND ON TWITTER:
1. MARKET RESEARCH2. REWARD LOYALTY3. SHARE EXPERTISE4. RUN DEALS &
PROMOTIONS5. RECEIVE CUSTOMER
COMPLAINTS
WAYS TO REWARD CUSTOMERS
1. SAY THANKS2. ACCEPT IDEAS &
SUGGESTIONS3. CONTENT
CREATION CONTESTS
4. INVOLVE CUSTOMERS IN ADS
5. ONLINE-ONLY OFFERS
WHAT’S NEXT?
There are 82 million smartphones in circulation today in the U.S. — one in
every three people 13 and older owns one — and that figure is expected to double by 2015.
-Forrester Research
Mobile purchases are growing faster than online sales. But mobile
commerce is expected to account for $6 billion, or just 2% of overall e-
commerce sales this year, according to Forrester Research.
KEEP AN EYE OUT FOR:
1. Mobile Payment Systems
2. Instagram (Mobile Only Social Networks)
3. Pinterest
4. Apps
Q & A TIME!
NEXT STEPS:>Decide what works for you
>Know your audience>Be proactive
>Train & educate>Measure success/failure
CONTACT ME:shane@greatheightspr.comTwitter.com/shanehaggerty
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