how to use social media for lead gen

Using Social Media for Lead Generation

Neil PatelKISSmetrics

1. Twitter search

Twitter search

If you want to find customers, then

search for them.

Twitter search

Twitter search

Twitter search

Searching will help you discover who is

using your competitor’s solution and if

they are upset.

Twitter search

Once you know who is upset with your

competition you can direct message

them and create a conversion over

Twitter. This will help convert them into

a new customer for your company.

Twitter search

In addition to leveraging Twitter’s search

feature, you want to go viral on it as

well.

1. Twitter search--------------------------------------------------------

2. Infographics

Infographics

Data doesn’t have to be boring. If you

can represent it in a fun and sexy visual

format, people will love it.

Infographics

1. Submit them to relevant social sites

2. Ask bloggers to blog on it3. Email your friends the

infographic

Infographics

1. Engage with the visitors2. Create call to actions3. Track your conversions

Infographics

Once you create a few infographics, you

then want to get into more aggressive

social media marketing tactics.

1. Twitter search--------------------------------------------------------

2. Infographics--------------------------------------------------------

3. Quizzes

Quizzes

People love games and quizzes…

especially ones that help boost their

ego.

Quizzes

Your quizzes need to be:1. Relevant to your website2. Funny and humorous3. Play on people’s ego

Quizzes

Once you have created your quiz:

1. Promote them on StumbleUpon

2. Email a few bloggers3. Control the virality

Quizzes

And with all the sites embedding your

quizzes, you need to start tracking them.

1. Twitter search--------------------------------------------------------

2. Infographics--------------------------------------------------------

3. Quizzes--------------------------------------------------------

4. Social mention

Social mention

A great way to track what people are

saying about you and your competition.

Social mention

Through social mention you can figure

out if people are happy with your

competitors and if there is potential for

you to bring them over to your company.

Social mention

You shouldn’t just track the your buzz

on social mention, but you should

piggyback on the industries buzz.

1. Twitter search--------------------------------------------------------

2. Infographics--------------------------------------------------------

3. Quizzes--------------------------------------------------------

4. Social mention--------------------------------------------------------

5. Tweetmeme

Tweetmeme

Get in with the “it crowd” before they

go popular.

Tweetmeme

1. Sort by age2. Don’t concentrate on the

popular stories3. Try to find stories that are

climbing fast

Tweetmeme

Once you find the “good stuff” you need

to participate by retweeting and commenting on these popular

stories.

Tweetmeme

Riding the hype shouldn’t stop with

Tweetmeme.

1. Twitter search--------------------------------------------------------

2. Infographics--------------------------------------------------------

3. Quizzes--------------------------------------------------------

4. Social mention--------------------------------------------------------

5. Tweetmeme--------------------------------------------------------

6. Technorati

Technorati

Just because it’s old, it doesn’t mean it

isn’t useful. Technorati does the hard

work for you by sorting through the

fluff.

Technorati

Go through their Top 100 blogger list as

well as the popular stories related to

your business and start engaging

through comments.

Conclusion

Once you boost your visibility on the

social web, more people will talk about

you and your company. Which will lead

to more sales.