how to use social media for lead gen
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Using Social Media for Lead Generation
Neil PatelKISSmetrics
1. Twitter search
Twitter search
If you want to find customers, then
search for them.
Twitter search
Twitter search
Twitter search
Searching will help you discover who is
using your competitor’s solution and if
they are upset.
Twitter search
Once you know who is upset with your
competition you can direct message
them and create a conversion over
Twitter. This will help convert them into
a new customer for your company.
Twitter search
In addition to leveraging Twitter’s search
feature, you want to go viral on it as
well.
1. Twitter search--------------------------------------------------------
2. Infographics
Infographics
Data doesn’t have to be boring. If you
can represent it in a fun and sexy visual
format, people will love it.
Infographics
1. Submit them to relevant social sites
2. Ask bloggers to blog on it3. Email your friends the
infographic
Infographics
1. Engage with the visitors2. Create call to actions3. Track your conversions
Infographics
Once you create a few infographics, you
then want to get into more aggressive
social media marketing tactics.
1. Twitter search--------------------------------------------------------
2. Infographics--------------------------------------------------------
3. Quizzes
Quizzes
People love games and quizzes…
especially ones that help boost their
ego.
Quizzes
Your quizzes need to be:1. Relevant to your website2. Funny and humorous3. Play on people’s ego
Quizzes
Once you have created your quiz:
1. Promote them on StumbleUpon
2. Email a few bloggers3. Control the virality
Quizzes
And with all the sites embedding your
quizzes, you need to start tracking them.
1. Twitter search--------------------------------------------------------
2. Infographics--------------------------------------------------------
3. Quizzes--------------------------------------------------------
4. Social mention
Social mention
A great way to track what people are
saying about you and your competition.
Social mention
Through social mention you can figure
out if people are happy with your
competitors and if there is potential for
you to bring them over to your company.
Social mention
You shouldn’t just track the your buzz
on social mention, but you should
piggyback on the industries buzz.
1. Twitter search--------------------------------------------------------
2. Infographics--------------------------------------------------------
3. Quizzes--------------------------------------------------------
4. Social mention--------------------------------------------------------
5. Tweetmeme
Tweetmeme
Get in with the “it crowd” before they
go popular.
Tweetmeme
1. Sort by age2. Don’t concentrate on the
popular stories3. Try to find stories that are
climbing fast
Tweetmeme
Once you find the “good stuff” you need
to participate by retweeting and commenting on these popular
stories.
Tweetmeme
Riding the hype shouldn’t stop with
Tweetmeme.
1. Twitter search--------------------------------------------------------
2. Infographics--------------------------------------------------------
3. Quizzes--------------------------------------------------------
4. Social mention--------------------------------------------------------
5. Tweetmeme--------------------------------------------------------
6. Technorati
Technorati
Just because it’s old, it doesn’t mean it
isn’t useful. Technorati does the hard
work for you by sorting through the
fluff.
Technorati
Go through their Top 100 blogger list as
well as the popular stories related to
your business and start engaging
through comments.
Conclusion
Once you boost your visibility on the
social web, more people will talk about
you and your company. Which will lead
to more sales.