how to use linkedin successfully for business
Post on 10-May-2015
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How to stand out,Build a strong network & Attract great clients with LinkedIn
What makes a great profile?
Why's it important to have a great
profile?
Why's it important?
• What do people find when they Google your name?
• First impressions count
• First step in controlling your identity online
• Authoratative resource on your career
• Helps you collaborate with others
• Higher position in LinkedIn search if 100% complete
How to reach 100%?
• Photo - Add a professional photo
• Positions - Add your 3 most recent positions
• Summary - Make the most of your profile summary
• Education - Include all previous qualifications
• Recommendations - At least 3 recommendations
Your professional headline
Make sure you stand out from the crowd
Your professional headline
How you help people and their businesses
Exercise:
Your professional headline
Explain who you are and what you offer in 120 characters. (16 words or less)
How you help people & remember to include keywords
Web pages
Links to your landing pages
LinkedIn Summary
Work stuffPassions
Aims and ambitionsGreat projects completed recently
Personal stuffLinks with organisations or teams
HobbiesFamily / Children
Why are recommendations
important?
Recommendations
How do we get recommendations?
How to getrecommendations?
Ask for them!
Give to receive
Be specific
Strike when the iron's hot!
Updates and groups
Status Update Tips
• To offer help and advice
• Share interesting information
• Make a statement
• Update people with relevant news
• Promote your blog or event
Status updates
Start a conversation with Groups
What are Groups?
Start conversations in your industry
Meet people with shared interests
Build relationships
Share your opinions
Share your expertise
Hear what others think
Groups menu
Groups you may like...
Search Groups
Type in your keywords
Start by commenting
Be helpful and polite
Tips for Groups
• Search for relevant keywords
• Pick questions you can help with
• Be open and helpful
• Link to related blogs or news sites
• Be an Expert
• Post questions to collect research
Call 0770 410 5954
Follow @helencoldicott
www.coldicottfreelancetraining.com
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