how to use linkedin

LinkedIn is a business social network.

• LinkedIn is the business social network.

• LinkedIn is an interconnected network of professionals from around the world, representing 170 industries and 200 countries.

• You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.

• What are ours?

General Network Information

• 43M+ professionals

• Nearly 2M new members join every month, almost1 per second

• Over 200 countries, 4 languages, 170 industries

• Founded in 2003

*Internal Data June ‘09

Should you care?

• Google yourself (or senior staff)

• Then imagine that after a new business meeting, a potential business partner does the same thing.

• Here’s a senior person at EMA.

Fill out your LinkedIn profile

• LinkedIn makes it a little game.

• Get 100%

Home Page

Your Professional Brand- Profile Page

• Showcase what you’re working on in your status

• Include a photo of yourself

• Create a personalized public URL

• Include link to your company using the words of your company (go to edit websites and choose ‘other’)

• Showcase your activity, your Twitter feed, delicious feed, Facebook page.

Your Professional Brand- Profile Page

• Add Education and work experience to your profile (this is like redoing your resume, takes time, but take the time)

• Solicit recommendations from past and present colleagues

• Recommend people you’ve worked with.

My Network

Share Your Expertise - Answers

Share Your Expertise - Answers

Groups

16

• Connect with industry experts and like-minded professionals to gather insight and feedback

• Follow and share topical news

• Credibly expand your business network and uncover opportunities

• 1,000+ groups are created every day with 100,000 users joining at least one group every day

16

Polls

17

Applications

• Apps synch with your profile.

• Slideshare is one such app.

• My LinkedIn profile has my Slideshare presentations

Company Page

• We know about this. Andy updates it.

• The question is, does your client have one of these?

Top 10 Tips for Using LinkedIn

1. Share you knowledge in status updates

2. Describe specific work experiences in your profile

3. Choose your public URL and share it on your email signatures

4. Build your network and import your free-mail address book

5. Give and get recommendations from trusted colleagues

6. Find answers to hard questions (and provide answers too)

7. Join relevant groups (alumni or professional groups)

8. Use applications like Slideshare to showcase your knowledge

9. Promote and attend relevant events

10. Visit www.learn.linkedin.com for more tools

LinkedIn

• LinkedIn: 67% of users saying they use their profile to “make new business or professional contacts”

• We should care.

• Questions?

•Source: Pew Internet & American Life Project Survey December ‘08