how to use facebook & linkedin to market your business
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Copyright © 2010 iConnect Lab Inc. All rights reserved.
How to Use Facebook and Linkedin to Market Your Business
edith@biztechday.com
Twitter: edithyeungbiztechday
Facebook.com/BizTechDay
Copyright © 2010 iConnect Lab Inc. All rights reserved.
Copyright © 2010 iConnect Lab Inc. All rights reserved.
Why do you need to care?
Copyright © 2010 iConnect Lab Inc. All rights reserved.
Copyright © 2010 iConnect Lab Inc. All rights reserved.
More than 400 million active users
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50% of our active users log on to Facebook in any given day
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More than 1.5 million local businesses have active Facebook Pages
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More than 20 million people become fans of Pages each day
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What is Marketing?
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Before you get started
Copyright © 2010 iConnect Lab Inc. All rights reserved.
Quantcast it
Copyright © 2010 iConnect Lab Inc. All rights reserved.
Copyright © 2010 iConnect Lab Inc. All rights reserved.
Copyright © 2010 iConnect Lab Inc. All rights reserved.
Strategies & Ideas
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Set Expectationsfor Your Fans
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Copyright © 2010 iConnect Lab Inc. All rights reserved.
Copyright © 2010 iConnect Lab Inc. All rights reserved.
Special Promo
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Copyright © 2010 iConnect Lab Inc. All rights reserved.
Copyright © 2010 iConnect Lab Inc. All rights reserved.
Engage Your Fans
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Copyright © 2010 iConnect Lab Inc. All rights reserved.
Copyright © 2010 iConnect Lab Inc. All rights reserved.
How to Build a Facebook Fan Page
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Do: 7 Highly Effective Habits for Facebook Users
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Custom Facebook Business URL
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Clear, Simple and Sweet Business Summary
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Clear pictures or logo of your company
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Consistent User Engagement
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Always Add Values to Your Fans
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Separate Personal Friends & Business Fans
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Consistent Photo and Video Tagging
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Don’t
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Try too hard
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Wrong Images
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Wrong Messages
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Too Many Messages
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How to Linkedin to Market Your Business
edith@biztechday.com
Twitter: edithyeungbiztechday
Facebook.com/BizTechDay
Copyright © 2010 iConnect Lab Inc. All rights reserved.
Why do you need to care?
Copyright © 2010 iConnect Lab Inc. All rights reserved.
Copyright © 2010 iConnect Lab Inc. All rights reserved.
Over 55 million members in over 200 countries
Copyright © 2010 iConnect Lab Inc. All rights reserved.
Executives from all Fortune 500 companies are LinkedIn members.
Copyright © 2010 iConnect Lab Inc. All rights reserved.
Before you get started
Copyright © 2010 iConnect Lab Inc. All rights reserved.
Quantcast it
Copyright © 2010 iConnect Lab Inc. All rights reserved.
Copyright © 2010 iConnect Lab Inc. All rights reserved.
Copyright © 2010 iConnect Lab Inc. All rights reserved.
Strategies & Ideas
Copyright © 2010 iConnect Lab Inc. All rights reserved.
Do: 7 Highly Effective Habits for Linkedin Users
Copyright © 2010 iConnect Lab Inc. All rights reserved.
Pick a Custom URL for your Public Profile –
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Craft a Robust ‘30-Second Elevator Pitch’ Summary Statement
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Customize Websites Text
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Make Frequent Status Update
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Custom Linkedin Request
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Custom Linkedin Introduction Email
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Create Linkedin Event
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Don’t
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Wait too long
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Random Connections
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Random Intro
Copyright © 2010 iConnect Lab Inc. All rights reserved.
How to Use Facebook and Linkedin to Market Your Business
edith@biztechday.com
Twitter: edithyeungbiztechday
Facebook.com/BizTechDay
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