how to use content for growth #growthmarketingconf
Post on 15-Apr-2017
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#growthmarketingconf
CONTENT FORGROWTH
HOW TO USE
@SUJANPATELI’m the founder of
Web Profits, a growth
marketing agency & managing
partner at Sujitsu Ventures,
SaaS tools for sales &
marketers
In 2016 I created300+ articles
10+ 30k word guides
50+ videos
1 ebook
30+ podcast interviews
In 2016 my content drove8.5 million pageviews
2630 backlinks
377 consulting leads
7892 trial to my SaaS businesses
30+ speaking gigs
1 book deal with the largest publisher
Content Strategist6 5 K / Y E A R
My Content Marketing Team
Researcher/Editor5 5 K / Y E A R
Copy & Paster2 0 K / Y E A R
Advertising1 8 K / Y E A R
Outsourced Design/Dev4 0 K / Y E A R
Content Promoter4 0 K / Y E A R
Your Typical Funnel
Top of the Funnel (ToFu)
Middle of Funnel (MoFu)
Bottom of Funnel (BoFu)
Customer Advocacy
Your Funnel With Content Marketing
Top of the Funnel (ToFu)
Middle of Funnel (MoFu)
Bottom of Funnel (BoFu)
Customer Advocacy
"STOP CREATINGMEDIOCRE CONTENT
AND START CREATINGEPIC CONTENT"
- The Internet
EPIC CONTENTHelps You Build a Loyal Audience
Move Mountains and Slays Dragons
ContentMarketingTactics11
Create Epic Content 01
1.5 million visitors in 23 months
ContentCircles02
Epic Content +Content Circles03
Use your best content& epic content tonurture & onboardnew customers04
Survey your customersor audience about theirtop problems & createan ebook about solution05
Repurpose your bestcontent intowebinars, videos,microsites & ebooks06
Repurpose yourbest content intoa book & send itto your customers07
Epic Content+ Cold Emails08
Guest Post + SEO1. Make a list of top 50 sites in your industry
based twitter following, Domain Authority &
backlinks
2. Use SEMrush to research what keywords they
rank for
3. Write Guest post based on related keyword +
topic that benefits your business
09
Teach your sales &customer supportteam to send leads &customers helpfulcontent from the blog10
11
Content is Growth's best friend
Thank you!
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