how to use content for growth #growthmarketingconf
TRANSCRIPT
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#growthmarketingconf
CONTENT FORGROWTH
HOW TO USE
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@SUJANPATELI’m the founder of
Web Profits, a growth
marketing agency & managing
partner at Sujitsu Ventures,
SaaS tools for sales &
marketers
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In 2016 I created300+ articles
10+ 30k word guides
50+ videos
1 ebook
30+ podcast interviews
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In 2016 my content drove8.5 million pageviews
2630 backlinks
377 consulting leads
7892 trial to my SaaS businesses
30+ speaking gigs
1 book deal with the largest publisher
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Content Strategist6 5 K / Y E A R
My Content Marketing Team
Researcher/Editor5 5 K / Y E A R
Copy & Paster2 0 K / Y E A R
Advertising1 8 K / Y E A R
Outsourced Design/Dev4 0 K / Y E A R
Content Promoter4 0 K / Y E A R
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Your Typical Funnel
Top of the Funnel (ToFu)
Middle of Funnel (MoFu)
Bottom of Funnel (BoFu)
Customer Advocacy
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Your Funnel With Content Marketing
Top of the Funnel (ToFu)
Middle of Funnel (MoFu)
Bottom of Funnel (BoFu)
Customer Advocacy
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"STOP CREATINGMEDIOCRE CONTENT
AND START CREATINGEPIC CONTENT"
- The Internet
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EPIC CONTENTHelps You Build a Loyal Audience
Move Mountains and Slays Dragons
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ContentMarketingTactics11
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Create Epic Content 01
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1.5 million visitors in 23 months
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ContentCircles02
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Epic Content +Content Circles03
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Use your best content& epic content tonurture & onboardnew customers04
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Survey your customersor audience about theirtop problems & createan ebook about solution05
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Repurpose your bestcontent intowebinars, videos,microsites & ebooks06
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Repurpose yourbest content intoa book & send itto your customers07
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Epic Content+ Cold Emails08
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Guest Post + SEO1. Make a list of top 50 sites in your industry
based twitter following, Domain Authority &
backlinks
2. Use SEMrush to research what keywords they
rank for
3. Write Guest post based on related keyword +
topic that benefits your business
09
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Teach your sales &customer supportteam to send leads &customers helpfulcontent from the blog10
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11
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Content is Growth's best friend
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Thank you!