how to run a successful pinterest contest

Competitions influence

purchasing decisions for 3 in

4 participants.

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78.68% of participants say contests have a

positive influence on their perception of

the brand

SOURCE: TAMBA

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of people who enter contests continue to share content from the brand on social media after the contest ends. 85%

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Almost 3 out of 4 people are more likely to recommend a brand that offers contests and giveaways.

SOURCE: TAMBA

If you run a contest or other type of promotion on Pinterest, please don’t:

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Agenda

● Suggest that Pinterest sponsors or endorses you or the promotion● Require people to Pin from a selection● Make people Pin your contest rules● Run a sweepstakes where each Pin, board, like or follow represents an entry● Encourage spammy behavior, such as asking participants to comment● Ask Pinners to vote with Pins, boards or likes● Require a minimum number of Pins

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Ask for Repins

Repinning not only means that the Pinner can look up that Pin later, it also means they’ve shared that Pin with their followers. Some of these people will click on the Pin, bringing motivated, valuable traffic to your

website.

via Pinterest

Create a themed board for your contest & ask for repins

from your board

Examples:

Spring FashionsFavorite Footwear

Mother’s Day

Repin from Boards

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Repin from Website

Ask for repins from a featured page or section of

your website

Examples:

New Products/Services Specific Brand

Homepage

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Use Hashtags#

Hashtags aren’t clickable in board titles, board descriptions, account descriptions, or profile names. Hashtags are only clickable and

searchable in Pin descriptions, and they work differently than they do on Twitter, Instagram, or Facebook.

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Use Hashtags

Hashtags are most powerful on Pinterest when they’re unique. Have participants use a special

hashtag in pin descriptions to enter your contest.

Examples:#ShopLocalYourBusiness

#YourBusinessContest#YourBusiness & #ContestName

#Your Business & #Theme

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When choosing your prize...● Relate it to your contest theme (E.g. New products,

Holidays, DIY tips)● Consider if you will need to ship the prize● One winner, multiple winners, or multiple tiers of

winners?

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Agenda

How are you selecting the winner(s)?

Random winnervs.

Winner based on quality, creativity, or relevance of entry

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Agenda

Prize Checklist:

What is the prize?Quick Tip: Work backward from the date that you want to announce winners. From there, figure out when judging starts/ends (if applicable), when entries close, when entries open, when promotion starts, and other key milestones

Via: Social Media Examiner

How is winner chosen?

When is contest over?

Establish a timeline.

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Things to consider:

● Who is your audience?● What’s the name or theme? ● Can it incorporate your store

name/business? ● What visuals are you using?

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“Contest Hub” for linking and promoting across social + email

Include: Rules, terms, prizes and even a sample entry

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Launch your Pinterest on Social + Email + Website● Promote your incentive● Link to your landing page ● Use contest branding

● Cover Photo ● Pinterest Tab● Pin your post

● Link in bio● Posts

● Header Photo● Tweets

Don’t forget to schedule reminder posts!

● Landing page● Banner/Image

on Homepage

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Determine “success” criteria before you begin the contest

Options: Entries

Reach/ImpressionsSales

(of a specific line or category)

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Agenda

How will you measure success?

Be prepared to track the stats that are important to you

Free ToolsPinterest AnalyticsFacebook Insights

Email Reporting

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Agenda

How do people enter?

What’s the

prize?

What’s the

theme?

Do you want a landing page?

How do you

launch?

Was it a success?

1. 2. 3. 4. 5. 6.

Before you run your contest:

Don’t forget to register for last webinar: Pinterest Cheat Sheet: 20 Pins & When to Share Them!