how to run a successful pinterest contest

Download How to Run a Successful Pinterest Contest

Post on 13-Apr-2017

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  • Competitions influence

    purchasing decisions for 3 in

    4 participants.

    Stat Slide [Option 2]

    78.68% of participants say contests have a

    positive influence on their perception of

    the brand

    SOURCE: TAMBA

  • Stat Slide [Option 2]

    of people who enter contests continue to share content from the brand on social media after the contest ends. 85%

  • Stat Slide [Option 1]

    Almost 3 out of 4 people are more likely to recommend a brand that offers contests and giveaways.

    SOURCE: TAMBA

  • If you run a contest or other type of promotion on Pinterest, please dont:

    Lorem Ipsum - And the best part?

    Use this section for an additional point. Use this section for an additional point. Use this section for an additional point.

    Agenda

    Suggest that Pinterest sponsors or endorses you or the promotion Require people to Pin from a selection Make people Pin your contest rules Run a sweepstakes where each Pin, board, like or follow represents an entry Encourage spammy behavior, such as asking participants to comment Ask Pinners to vote with Pins, boards or likes Require a minimum number of Pins

  • Content Slide

    Ask for Repins

    Repinning not only means that the Pinner can look up that Pin later, it also means theyve shared that Pin with their followers. Some of these people will click on the Pin, bringing motivated, valuable traffic to your

    website.

    via Pinterest

  • Create a themed board for your contest & ask for repins

    from your board

    Examples:

    Spring FashionsFavorite Footwear

    Mothers Day

    Repin from Boards

    Stat Slide [Option 2]

    Repin from Website

    Ask for repins from a featured page or section of

    your website

    Examples:

    New Products/Services Specific Brand

    Homepage

  • Content Slide

    Use Hashtags#

    Hashtags arent clickable in board titles, board descriptions, account descriptions, or profile names. Hashtags are only clickable and

    searchable in Pin descriptions, and they work differently than they do on Twitter, Instagram, or Facebook.

  • Stat Slide [Option 1]

    Use Hashtags

    Hashtags are most powerful on Pinterest when theyre unique. Have participants use a special

    hashtag in pin descriptions to enter your contest.

    Examples:#ShopLocalYourBusiness

    #YourBusinessContest#YourBusiness & #ContestName

    #Your Business & #Theme

    http://www.socialmediaexaminer.com/six-tips-killer-hashtag-campaign/http://www.socialmediaexaminer.com/six-tips-killer-hashtag-campaign/

  • Stat Slide [Option 1]

    When choosing your prize... Relate it to your contest theme (E.g. New products,

    Holidays, DIY tips) Consider if you will need to ship the prize One winner, multiple winners, or multiple tiers of

    winners?

  • Lorem Ipsum - And the best part?

    Use this section for an additional point. Use this section for an additional point. Use this section for an additional point.

    Agenda

    How are you selecting the winner(s)?

    Random winnervs.

    Winner based on quality, creativity, or relevance of entry

  • Lorem Ipsum - And the best part?

    Use this section for an additional point. Use this section for an additional point. Use this section for an additional point.

    Agenda

    Prize Checklist:

    What is the prize?Quick Tip: Work backward from the date that you want to announce winners. From there, figure out when judging starts/ends (if applicable), when entries close, when entries open, when promotion starts, and other key milestones

    Via: Social Media Examiner

    How is winner chosen?

    When is contest over?

    Establish a timeline.

    http://www.socialmediaexaminer.com/pinterest-contest-without-breaking-rules/

  • Stat Slide [Option 1]

    Things to consider:

    Who is your audience? Whats the name or theme? Can it incorporate your store

    name/business? What visuals are you using?

  • Stat Slide [Option 1]

    Contest Hub for linking and promoting across social + email

    Include: Rules, terms, prizes and even a sample entry

  • Stat Slide [Option 1]

  • Stat Slide [Option 1]

    Launch your Pinterest on Social + Email + Website Promote your incentive Link to your landing page Use contest branding

    Cover Photo Pinterest Tab Pin your post

    Link in bio Posts

    Header Photo Tweets

    Dont forget to schedule reminder posts!

    Landing page Banner/Image

    on Homepage

  • Stat Slide [Option 1]

    Determine success criteria before you begin the contest

    Options: Entries

    Reach/ImpressionsSales

    (of a specific line or category)

  • Lorem Ipsum - And the best part?

    Use this section for an additional point. Use this section for an additional point. Use this section for an additional point.

    Agenda

    How will you measure success?

    Be prepared to track the stats that are important to you

    Free ToolsPinterest AnalyticsFacebook Insights

    Email Reporting

  • Lorem Ipsum - And the best part?

    Use this section for an additional point. Use this section for an additional point. Use this section for an additional point.

    Agenda

    How do people enter?

    Whats the

    prize?

    Whats the

    theme?

    Do you want a landing page?

    How do you

    launch?

    Was it a success?

    1. 2. 3. 4. 5. 6.

    Before you run your contest:

  • Dont forget to register for last webinar: Pinterest Cheat Sheet: 20 Pins & When to Share Them!

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