how to really unlock word-of-mouth

the no bull secret to unlocking word-of-mouth

Tara @missrogue Hunt

https://www.flickr.com/photos/seandavis/12521639624/

“people who share interests, intent, beliefs, resources, preferences, needs, and risks in common, affecting the identity of the participants and their degree of cohesiveness.”

community

Tara @missrogue Hunt

7%86%

of consumers whose purchase decisions were somewhat influenced by word of mouth from people they know.

Deloitte Study, April 2014

Contagious: why things catch on - Jonah Berger

of word of mouth happens online…yes…only 7%.

Tara @missrogue Hunt

https://www.flickr.com/photos/badgreeb_records/6432585527

Word of mouth spreads throughout communities/networks of people. Communities are word of mouth amplifiers.

Tara @missrogue Hunt

but the secret sauce is…

https://www.flickr.com/photos/dopey/12635690544/Tara @missrogue Hunt

DENSITY!

less dense more dense

“Density is the measurement of how

concentrated relationships and

conversations are within a community.”

Tara @missrogue Hunt

RULE:

The higher the density of relationships in a community, the more things will spread between the members - online and off.

https://www.flickr.com/photos/danorth1/6010415951/Tara @missrogue Hunt

what creates density?

Tara @missrogue Hunt

location Tara @missrogue Hunt

uncertainty

https://www.flickr.com/photos/40969298@N05/16355514002/

marginalization

Tara @missrogue Hunt

https://www.flickr.com/photos/fiftypercentchanceofrain/3863299641

competitionTara @missrogue Hunt

https://www.flickr.com/photos/127556345@N02/15881447631

shared passionsTara @missrogue Hunt

https://www.flickr.com/photos/87501370@N02/8011393311

shared experiences

Tara @missrogue Hunt

https://www.flickr.com/photos/squidminion/8526109676/

unique identitiesTara @missrogue Hunt

history/culture

It’s a Portuguese Feast!

Where is the food?

It’s not literal. It’s what we’ve always called it.

Tara @missrogue Hunt

time to killTara @missrogue Hunt

signalsof density

https://www.flickr.com/photos/gregorybrown/4696716322/Tara @missrogue Hunt

discussion group activity

connections between group members

http://www.ameliamarzec.com/images/occupy-twitter.jpg

interactions between group members

offline interactions

still haven’t found the right

community?

https://www.flickr.com/photos/atomicity/44141489 Tara @missrogue Hunt

1. How dense is this community?2. Are the members of this community in need of

what you are offering? Can/will they pay for it?3. Do you have a connection to or experience with

this community?

Ask the following questions:

https://www.flickr.com/photos/angermann/1948649318Tara @missrogue Hunt

every big company

started with a small, dense community.

https://www.flickr.com/photos/kimmanleyort/8674170316/Tara @missrogue Hunt

https://www.flickr.com/photos/oatsy40/6715845075/

so…how does one go about

‘entering’ a community?

Tara @missrogue Hunt

STEP 1:Show up…a lot.

https://www.flickr.com/photos/pavdw/8302686436/ Tara @missrogue Hunt

STEP 2:Build trust and relationships.

https://www.flickr.com/photos/104249543@N07/15299274597/Tara @missrogue Hunt

STEP 3:Deliver amazing experiences.

https://www.flickr.com/photos/thomashawk/170691672/ Tara @missrogue Hunt

STEP 4:Repeat.

https://www.flickr.com/photos/cyanocorax/288232991/ Tara @missrogue Hunt

and…what if your ideal

community lacks

density?https://www.flickr.com/photos/danorth1/193729282/ Tara @missrogue Hunt

https://www.flickr.com/photos/autographedcat/14538292862/

“if you see a parade, get in front of it!”

Tim O’Reilly

Tara @missrogue Hunt

Bring people togethercreate resources and platforms to gel the conversations

Tara @missrogue Hunt

Tara @missrogue Hunt

https://www.flickr.com/photos/martinroell/299516372/ Tara @missrogue Hunt

Encourage bondingbring people physically together to deepen the relationships

https://www.flickr.com/photos/dellphotos/5820823763 Tara @missrogue Hunt

Promote ownershipmake the community members the leaders

https://www.flickr.com/photos/missrogue/3621400082/ Tara @missrogue Hunt

community…it never went

away…https://www.flickr.com/photos/kamaljith/6130319471 Tara @missrogue Hunt

…it’s just been buried beneath the bullsh%t that has flooded the networks with with noise…

Tara @missrogue Hunt

…noise that does the opposite of building community.

It’s worse than annoying. It’s killing the networks where people find their tribe, which is bad news for business, too.

https://www.flickr.com/photos/bs/2250280425/iTara @missrogue Hunt

https://www.flickr.com/photos/mikemcsharry/5360225083/

Look for your community of interest. Find and/or create density. Build relationships. Add value. I promise this will work. No bs.

Tara @missrogue Hunt

About Tara"Before Timeline and tweets, before a blog was called a blog, before anyone even knew what a web browser was, Tara Hunt

was there. Often labeled a pioneer of online and social marketing, the Canadian has been an observer of the realm's

development and a force in influencing it."

- Entrepreneur Magazine, 2013

Truly Social Inc.647 992 2951

tara@tarahunt.comhttp://www.tarahunt.com

@missroguehttp://www.youtube.com/sanfranrogue

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