how to optimize wordpress for local search seo

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In this workshop, we will cover the top on-site ranking factors and how to optimize your WordPress website to win at local search. This is a “get-it-done environment” so bring a laptop if you have one (optional). We will provide handouts to ensure a complete understanding of the steps necessary to rank your business locally. #What the search engines want from your website #Best plugins and tools to get to page one of local search #How to setup Google Authorship #Best page and content strategies for local search Ranking high on Google can make the difference between “just getting by” vs. being “extremely profitable.” Being on page one of a Google Search will help your bottom-line. Count on Brian Childers of Foxxr to guide you through the essential steps and help your business get found, get ranked and get new customers.

TRANSCRIPT

Please Check-in

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Remind me to take a picture

Community WorkshopsHow to Optimize WordPress

For Local SEO

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

WordPress for Local SEO

• Understand On-Site Ranking Factors

• Hands-On WordPress Optimization

• Local SEO Best Practices

Today’s Objectives

The Foxxr Deep DiveRepresents an entire workshop on slide topic

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Why WordPress

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Why Local

77% for Mobile!

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Domain Authority of Website

On-Site Local Ranking Factors

#1

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

City, State on Google+ Landing Pages

On-Site Local Ranking Factors

Make each page unique

#2

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

City, State on Google+ Landing Pages

On-Site Local Ranking Factors

#2

Don’t over optimize!Watch this video

http://www.seomoz.org/blog/6-changes-every-seo-should-make-before-the-over-optimization-penalty-hits-whiteboard-friday

http://www.seomoz.org/blog/6-changes-every-seo-should-make-before-the-over-optimization-penalty-hits-whiteboard-friday
http://www.seomoz.org/blog/6-changes-every-seo-should-make-before-the-over-optimization-penalty-hits-whiteboard-friday
http://www.seomoz.org/blog/6-changes-every-seo-should-make-before-the-over-optimization-penalty-hits-whiteboard-friday

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

HTML NAP Matching Google+ NAP

On-Site Local Ranking Factors

#3

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

15 Top On-Site Ranking Factors

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Questions

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

• Google Authorship

• Complete Tutorial

• Import / Export Function

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Google+ Authorshiphttps://plus.google.com/authorship

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Google+ Profile

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Google+ Authorship

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Google+ Authorship

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Authorship Confirmation

May take a few weeks

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Test Your Authorshiphttp://www.google.com/webmasters/tools/richsnippets

http://www.google.com/webmasters/tools/richsnippets

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Google+ Authorship

Top 3 Benefits

• Better Visibility on Search Results

• Name Awareness / Industry Authority

• Better author / audience connection

http://searchengineland.com/google-confirms-hidden-benefit-of-authorship-134526

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Questions

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Yoast SEO Plugin

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Yoast SEO Plugin

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Yoast SEO Plugin

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Yoast SEO Plugin

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Yoast SEO Plugin

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Yoast SEO Plugin

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

City, State in Places Landing Pages

Page Summary with Yoast SEO

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

On-Site Customer Reviews

• Microformats

• Custom fields

• Great for SEO

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

WP Customer Reviews

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Questions?

• Consulting

• Web Development and Local SEO

• Freebies

• Local Search Ranking Report

• http://foxxr.com/freebies/local-search-ranking-report/

• Website Analysis

• http://foxxr.com/freebies/website-analysis-santa-cruz/

Foxxr Services

http://foxxr.com/freebies/local-search-ranking-report/
http://foxxr.com/freebies/website-analysis-santa-cruz/
http://foxxr.com/freebies/website-analysis-santa-cruz/
http://foxxr.com/freebies/website-analysis-santa-cruz/

We Love Reviews

Community Workshops | Brian Childers | foxxr.com | 831-531-7771

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