how to manage your social media like a boss

How  to  Manage  Your  Social  Media  Like  a  Boss  by Vicious Wishes (Erica McGillivray) @emcgillivray

My  professional  background:  •  300+ events from 20-3,000

attendees

•  9 years of online marketing experience

•  Specializing in community, social media, content, branding, and SEO

•  Speaker, teacher, and author @emcgillivray #BurlyCon

Expectations  for  today:  

Tools

Goal tracking

Finding audience

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Social  media    management  tools  

Find a tool you *like*

Nothing’s perfect for all your needs

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•  Tweetdeck •  Plume •  Tweetcaster •  Meshfire •  Buffer •  Hootsuite •  Manageflitter $ •  Sprout Social $ •  Viral Tag $

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•  Facebook •  Buffer •  Hootsuite •  Sprout Social $ •  Viral Tag $

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•  Iconosquare •  Latergramme •  Hootsuite •  Sprout Social $ •  Viral Tag $

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•  Buffer •  Viral Tag $

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•  Snapchat

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Content  creation  tools  

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•  Canva •  Pablo •  InstaQuote •  Repost •  Fancy Frame

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Analytics  tools  

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•  TrueSocialMetrics •  Ticketing services $ •  Followerwonk •  Manageflitter $ •  Iconosquare

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What’s  the  “right”  social  

network  for  me?  

A three rule guide to choosing

1. Pick a network(s) you enjoy being on

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2. “Don’t half-ass two things; whole-ass one thing.” – Ron Swanson

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3. Match your goals to your networks

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Goal  tracking  

#1: Selling those tickets

General metric: Ticket sales

A  better  question:  “Where  are  my  sales  coming  from?”  

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Bought via Facebook

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Can you use your ticketing service?

•  Eventbrite •  Brown Paper Tickets •  Showclix •  Vendini •  Prekindle •  Ticketfly

•  Yaphsody •  Venue specific

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UTM tracking codes

http://www.yourwebsite.com/?utm_source=facebook&utm_medium=social&utm_campaign=burlycon

https://support.google.com/analytics/answer/1033867?hl=en

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Event tracking

https://developers.google.com/analytics/devguides/collection/analyticsjs/events

Is anyone actually clicking

this button?

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Use Google Analytics!

•  Stranger Tickets/Bold Type Tickets traffic only •  PayPal (kind of) •  Your own website

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@emcgillivray #BurlyCon

Put them here too!

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Your email signature!

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Content on your site

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Content in other relevant sites

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Partners, Performers, Press, Playhouses

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Even on your posters!

Add a tracking URL & use a shortener

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Don’t forget to tally door sales

Which  of  my  efforts  are  most  effective?  

Do  I  need  to  expand  my  network?  

Sample  spreadsheet:  

bit.ly/burlycon-­‐15-­‐spreadsheet  

#2: Velocity of sales

Sales prediction math is hard. Let’s shortcut.

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Benchmark against yourself (or regionally)

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Example: Seattle, you never RSVP!

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Example: Los Angeles buys at the door!

Sample  spreadsheet:  

bit.ly/burlycon-­‐15-­‐spreadsheet  

#3: In-scene Networking

78% of people share to connect with others

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Track socialization

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Test: everything on Instagram

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Conclusion: invited to more parties

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Target influencers: Twitter lists

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Target influencers: Facebook lists

What  connections  are  you  looking  to  

make  and  why?  

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Make sincere connections

What  are  you  tracking?  What  are  your  goals?  

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Resources Tracking spreadsheet - bit.ly/burlycon-15-spreadsheet The Psychology of Social Media by Courtney Seiter https://blog.bufferapp.com/psychology-of-social-media How to predict ticket sales http://repository.upenn.edu/cgi/viewcontent.cgi?article=1048&context=wharton_research_scholars What Social Media Sites Should Your Company Be On? https://www.salesforce.com/ca/blog/2015/11/your-company-on-social-media.html

@emcgillivray #BurlyCon

Erica McGillivray aka Vicious Wishes emcgillivray@gmail.com @emcgillivray Presentation: bit.ly/social-boss