how to keep a close relationship with your potential clients ?

Post on 20-Jan-2016

219 Views

Category:

Documents

2 Downloads

Preview:

Click to see full reader

TRANSCRIPT

How to keep a close How to keep a close

relationship with your relationship with your

Potential ClientsPotential Clients??

E-Mail Direct Marketing E-Mail Direct Marketing SystemSystem

Sales leads from exhibitions Inquiries from trade magazines Web-site exposure Hundreds / thousands of potential

clients accumulated

Channels to expose Channels to expose to to new prospectsnew prospects

Did you utilize them?Did you utilize them?

If 80% of potential buyers are in your

hand, how do you manage them?

Manage Potential Clients Manage Potential Clients EffectivelyEffectively

Keep them in contact regularly

Update them with your new products

Keep them remember you & your products

Use a cost-effectively medium

E-mail Marketing for different E-mail Marketing for different purposespurposes

New product catalogue Marketing research Special stock offer Pre-show invitation After-show catalogue reminder Company development / awards National approval Seasonal greeting cards

Are you using these currently?Are you using these currently?

Send images >> For Current buyers

Send web links >> 99% of competitors do

this

Send attachments >> virus concern

Scan the catalogue >> e-mail size very huge

Send a professional e-catalogueSend a professional e-catalogue

Secure Offer / Marketing Secure Offer / Marketing ResearchResearch

No need to explore products in open eyes Prevent competitors to copy your designs

How to How to operateoperate??

Preparation (A) - Prepare your client list

Company Name E-mail

ABC Importer Eric Tam Eric@abc.com

K Mart Louisa Fujii 1021lf@aol.com

Wal Mart Terri Theresa TT@walmart

JC Penny Paul Golluto Paul@at&t.net

Quelle Sam Benjamin SAMF@quelle.com.uk

M&M Walter Mellon d0865d@MM.com.se

FJB Fashions Frank Benjamin frank.benjamin@hld.fjb.com.sg

BMI Helena Ma HM@bmi.com

NBA Peter MacDonald petermac@nba.com

How to operate?How to operate?

Preparation (B) - Production of your e-catalogue

How to operate?How to operate?

1) Access our platform and log-into your account

Account ID:

Password:

abc123

xxxxxxxx

How to operate?How to operate?

2) Select the e-catalogue to send

How to operate?How to operate?

3) Select/upload the e-mail addresses from

your own computer Name E-mail

Eric Mazer Eric@abc.com

John Smith 1021lf@aol.com

Tony Tang TT@walmart

Paul Cane Paul@at&t.net

Sam Erickson SAMF@quelle.com.uk

Mark Lee d0865d@MM.com.se

Frank Benjamin frank.benjamin@hld.fjb.com.sg

Hingh Marsh HM@bmi.com

Peter Mac petermac@nba.com

How to operate?How to operate?

4) Enter an attractive e-mail subject

5) Send your e-catalogue

How to operate?How to operate?

5) Confirmation of job requested

PackagesPackages

Monthly package:

Monthly catalogue of 5 products + 500

emailing HK$1,200

Monthly catalogue of 10 products + 1,000

emailing HK$2,200

Monthly catalogue of 20 products + 2,000

emailing HK$3,600

OptionsOptions

E-mail Buy (valid for 1 year):

5,000 emailing - HK$ 2,500 ($0.5 per email)

10,000 emailing - HK$ 4,000 ($0.4 per email)

Others CostsOthers Costs

Production of Catalogue:

Professional catalogue for 5 products - HK$1,000

Standardize catalogue - HK$50 per product

(min 10 products)

Photo shooting:

Each product (by digital camera) - HK$100

E-Mail Direct Marketing E-Mail Direct Marketing SystemSystem

top related