how to get started with facebook ads

Hawes & Curtis13 July 2006

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1w11How To Get Started With Facebook Ads

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There are a few ways to get started showing Facebook ads :

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FIRST STEPS

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Under the Facebook Page Admin Area

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1. Admin Page

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Or in one of the many ads they show you

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2. FB Ad Form

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First you will need to decide where to send your ad - your website, or your Facebook page?

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Ad Destination

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Facebook Page: Good to encourage engagement or increase likes

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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: sales@moomumedia.com

Destination FB Page

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Website: Good to increase visits to your website, potential for conversions.

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Destination Website

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Create an Ad with - headline- text- image

Or choose to promoteyour posts

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Creating an ad

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They Will Then Give You The Option To Show Extra Ads About Interaction With Your Page.

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Extra Ads

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Facebook gives you many options for targeting your ads:

- Choose by location/age/gender- Precise interests or broad categories - Education and Employment- Family type and relationship status

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Choosing Audience

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Name your campaign and enter budgets. Don’t forget to implement the conversion pixel if you want to measure perfomance against site conversions

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Bidding Type

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The optimisation options reflect the three kinds of Facebook users1. Optimise for Engagers - Shows your ads to people more likely to engage with pages.

2. Optimise for Clicks - Shows your ads to those more likely to click (good for ads to external URLs)

3. Optimise for Impressions - Shows your ads to prolific ‘likers’

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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: sales@moomumedia.com

Bid Optimisation

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Once you entered your payment details your ad will soon go live.

Now you quickly have to make more versions of the ad.

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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: sales@moomumedia.com

Make Lots of Ads

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Once you entered your payment details (credit card etc), your ad will be going live

Now you will have to make more versions of the ad.

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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: sales@moomumedia.com

Test new Ads

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If your Frequency is reaching, the average target person seen your ad 8 times.

If your click through rate isn’t great – change ads (0.04% CTR is good according to FB )

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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: sales@moomumedia.com

When to Test New Ads

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If you found this Slideshow useful, you can find more online marketing tutorials by us in our learning center:

http://www.moomumedia.com/learning/

Please note that this slideshow was prepared in February 2013, and that Facebook regularly updates it’s interface and processes.

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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: sales@moomumedia.com

Thanks For Reading!