zoe cairns zc social - how to get started with facebook ads
TRANSCRIPT
How To Get Started With Facebook Ads
Zoe Cairns - ZC Social Media
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Who Am I?
International Social Media Speaker Social Media Consultant Social Media Management Agency
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Social Ads
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Where are Social Ads?
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Facebook Ads
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Facebook Ads – Goals /Objectives
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Your Target Audience
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What is your message?
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CPM or CPC
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Your Budget
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Use Images in Ads
Use up to 6 images!
20% Text Rule Facebook Ads
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Resources
• http://www.social-contests.com/check-image/
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Make Sure You Measure!
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Power Editor
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Why use Power Editor?
• More advanced features than in the Facebook Ads Manager • Reach your target audience more effectively • Normally used by Agencies and Advertisers • Run Ads on a set time schedule! And can schedule! • Control the placement of your Ads – Mobile, WIFI etc • Better optimisation – only show your ad once a day? • Love this! Create unpublished posts
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Install Power Editor• Go to Manage Ads and Click on Power Editor
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Power Editor
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Download Upload System
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Features
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Campaign Structures
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Create New Campaign
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Upload Changes
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Facebook Remarketing
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Any Questions?