how to get more out of twitter for your business or career with ian sanders

How to get more out of Twitter for your business & career.

@iansanders

“What’s the one thing you want to get out of today’s workshop?”

Coming up

1.The essentials

2.What’s the point of being on Twitter?

3. Ian’s Ten Tips

4.Best practice/ worst practice

5.Q&A

The essentials

• 140 characters

• It’s up to you how you use it

• Like the Greek ‘Agora’, a town square. Multi-directional.

• One-to-one communication

• One-to-many communication

• RTs

• Hashtags

• DMs

• Photos and video as well as links

• Search

One-to-many

One-to-one

Hashtags

DM

“What’s the point?”

What’s the point?

• A shop window for your talents, your products, your services

• A place to build a tribe, engage with a community

• A way of building relationships with people, businesses and brands

• A platform to share your ideas

• A place to have conversations

• A place to share/ publish your content

5 stories from 7 years on Twitter

Melissa

kris krüg

Tom

Dave

Ravi

Adrian

Ian’s Ten Tips

#1

Be interested. Follow interesting people.(peers, locals, clients, influencers, press, inspirers)

#2

Who’s your target audience?

Who are they?

Where are they?

#3

Two-way traffic.

Don’t just broadcast, have conversations.

#4

Live within the constraints of the platform.

#5

Look through the audience lens.

Make it human.

#6

Earn your follow.

Add value to your audience.

#7

Don’t sell, show and tell.

Show your work. Tell stories.

#8

Not sure what to tweet?Share your knowhow. Share valuable content.Ask questions.

#9

Twitter etiquette.Say thank you.Your digital footprint.Give attribution.

#10

What about the “I’m having a coffee” tweets?!

Let your personality in.

Be YOU!

Let’s look at some examples…

Q&A Time!

Suggested actions:

1. Make Twitter a habit (a good one!)

2. Make sure you tweet regularly (at least once a day?)

3. Increase your followers & who follows you

4. Share your knowhow/ give some advice

5. What does success look like? (analytics –good idea or bad?)

Thank you!

Website: iansanders.com

Twitter: @iansanders