how to get more out of twitter for your business or career with ian sanders
TRANSCRIPT
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How to get more out of Twitter for your business & career.
@iansanders
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“What’s the one thing you want to get out of today’s workshop?”
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Coming up
1.The essentials
2.What’s the point of being on Twitter?
3. Ian’s Ten Tips
4.Best practice/ worst practice
5.Q&A
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The essentials
• 140 characters
• It’s up to you how you use it
• Like the Greek ‘Agora’, a town square. Multi-directional.
• One-to-one communication
• One-to-many communication
• RTs
• Hashtags
• DMs
• Photos and video as well as links
• Search
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One-to-many
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One-to-one
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Hashtags
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DM
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“What’s the point?”
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What’s the point?
• A shop window for your talents, your products, your services
• A place to build a tribe, engage with a community
• A way of building relationships with people, businesses and brands
• A platform to share your ideas
• A place to have conversations
• A place to share/ publish your content
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5 stories from 7 years on Twitter
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Tom
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Dave
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Ravi
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Adrian
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Ian’s Ten Tips
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#1
Be interested. Follow interesting people.(peers, locals, clients, influencers, press, inspirers)
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#2
Who’s your target audience?
Who are they?
Where are they?
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#3
Two-way traffic.
Don’t just broadcast, have conversations.
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#4
Live within the constraints of the platform.
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#5
Look through the audience lens.
Make it human.
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#6
Earn your follow.
Add value to your audience.
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#7
Don’t sell, show and tell.
Show your work. Tell stories.
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#8
Not sure what to tweet?Share your knowhow. Share valuable content.Ask questions.
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#9
Twitter etiquette.Say thank you.Your digital footprint.Give attribution.
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#10
What about the “I’m having a coffee” tweets?!
Let your personality in.
Be YOU!
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Let’s look at some examples…
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Q&A Time!
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Suggested actions:
1. Make Twitter a habit (a good one!)
2. Make sure you tweet regularly (at least once a day?)
3. Increase your followers & who follows you
4. Share your knowhow/ give some advice
5. What does success look like? (analytics –good idea or bad?)
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Thank you!
Website: iansanders.com
Twitter: @iansanders