how to build meaning in yourself, your role and your organization — dan pontefract

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This presentation consists of highlights from the interview with Moe Abdou,

founder & host of 33voices®.

Dan Pontefract is the author of “FLAT ARMY: Creating a Connected and Engaged Organization” (May, 2013) and “THE PURPOSE EFFECT: Building Meaning in Yourself, Your Role and Your Organization” (May

2016). He is Chief Envisioner of TELUS Transformation Office; a future-of-work consulting group that helps organizations enhance corporate

culture, leadership, learning, work styles & collaboration practices.

Dan Pontefract@dpontefract

Chief Envisioner at TELUS

Purpose-first organizations seek balance, harmony and the ultimate alignment between:

Insight #1

Purpose-first organizations seek balance, harmony and the ultimate alignment between:

An Individual’s Personal Purpose

Insight #1

Purpose-first organizations seek balance, harmony and the ultimate alignment between:

The Organization’s Driving Purpose

Insight #1

Purpose-first organizations seek balance, harmony and the ultimate alignment between:

The Role each person plays within the organization

Insight #1

Insight #2

Personal Purpose is a perpetual cycle of self-discovery (to reach your why);

the questions of what, who and how should continually be explored:

Insight #2

Personal Purpose is a perpetual cycle of self-discovery (to reach your why);

the questions of what, who and how should continually be explored:

Develop - What are you doing to grow and establish your personal values, priorities and attributes?

Insight #2

Personal Purpose is a perpetual cycle of self-discovery (to reach your why);

the questions of what, who and how should continually be explored:

Define - Who are you trying to become in life?

Insight #2

Personal Purpose is a perpetual cycle of self-discovery (to reach your why);

the questions of what, who and how should continually be explored:Decide - How will you operate

when balancing the realities of life with the opportunity for growth?

Insight #3

A person’s ideals manifest when they’re pursuing and then attaining a life of purpose.

To make a living is not longer enough, as Peter Drucker said, “work also has to make a life.”

Insight #4

When individuals and organizations are ‘Not On Purpose,’ it’s likely that one or more of these factors that causing the most damage:

Insight #4

When individuals and organizations are ‘Not On Purpose,’ it’s likely that one or more of these factors that causing the most damage:

Remuneration - Handle people’s pay with dignity

Insight #4

When individuals and organizations are ‘Not On Purpose,’ it’s likely that one or more of these factors that causing the most damage:

Profit - Purpose before Profit

Insight #4

When individuals and organizations are ‘Not On Purpose,’ it’s likely that one or more of these factors that causing the most damage:

Role - Position team members for opportunities to create value and

recognize them accordingly

Insight #4

When individuals and organizations are ‘Not On Purpose,’ it’s likely that one or more of these factors that causing the most damage:

Performance - Performance management isn’t a once a year conversation, it’s

an ongoing daily activity

Insight #4

When individuals and organizations are ‘Not On Purpose,’ it’s likely that one or more of these factors that causing the most damage:Power - Use power wisely….If you have to tell

someone you’re powerful, you aren’t

Insight #5

Successful and purposeful team members share these three behaviors:

Insight #5

Successful and purposeful team members share these three behaviors:They’re constantly at odds with the

status quo. As such, they seek to answer the question: What am I doing to evolve myself?

Insight #5

Successful and purposeful team members share these three behaviors:

They’re constantly adjusting their disposition, character, identity, attributes

and qualities to ensure new levels of success: Who am I in life and at work?

Insight #5

Successful and purposeful team members share these three behaviors:They’re continually choosing whether

to operate with truth or dishonesty, with openness or intolerance, with grit or timidity,

with love or hostility: How will I operate and be perceived by others?

Insight #6

The Purpose-first organization never stops doing Good DEEDS:

Insight #6

The Purpose-first organization never stops doing Good DEEDS:

Delighting their customers

Insight #6

The Purpose-first organization never stops doing Good DEEDS:Engaging their team members

Insight #6

The Purpose-first organization never stops doing Good DEEDS:

Being Ethical within society

Insight #6

The Purpose-first organization never stops doing Good DEEDS:

Delivering fair practices

Insight #6

The Purpose-first organization never stops doing Good DEEDS:

Serving all stakeholders

Insight #7

“If you follow your bliss, you put yourself on a kind of track that has been there all the while,

waiting for you, and the life that you ought to be living is the one you are living. Wherever you are - if you are following your bliss, you

are enjoying that refreshment, that life within you, all the time.”

- Joseph Campbell on Role

Insight #8

‘Communitas’ is the ultimate definition of a Purpose-driven solidarity

between the organization & it’s team members. It engenders both the feeling

and spirit of togetherness.

Insight #9

“Profit and purpose are not in conflict, the closer and tighter we focus on purpose,

the more profit grows. The more we focus on profit, the less we make.”

- Mike Desjardins, ViRTUS

Insight #10

If you’re serious about creating a personal declaration of purpose, follow this technique:

Insight #10

If you’re serious about creating a personal declaration of purpose, follow this technique:

Incorporate how you decide to operate your life - how you will show

up - each and every day.

Insight #10

If you’re serious about creating a personal declaration of purpose, follow this technique:

Be succinct, specific and jargon-free, but ensure the

declaration is equally expressive

Insight #10

If you’re serious about creating a personal declaration of purpose, follow this technique:

Make it personal, make it yours and incorporate strengths, interests

and/or core attributes.

Reflect On a scale of 1-5, how aligned

is your personal purpose & role with your organization’s purpose?

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Presentation by Chase Jennings

Insights by Jenna Abdou

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