how to blog for business

Write Words MarketingWrite Words Marketing

Get Your Blog On! Get Your Blog On!

http://jenphillipsapril.comhttp://jenphillipsapril.com

Write Words MarketingWrite Words Marketing

Why Blog?

• Build Traffic• Referrals• Share on social• Showcase your knowledge• Other

Write Words MarketingWrite Words Marketing

How Does Your Blog Fit Into Your Website?

Write Words MarketingWrite Words Marketing

The 7 Elements of a Good Blog Post for Traffic and Lead Gen

• Topic• Title • Keyword terms• Formatting• Image• Call to action• Marketing/Shareability

Write Words MarketingWrite Words Marketing

Where Do You Find Blog Topics?

Answer Questions

Write Words MarketingWrite Words Marketing

What Are Your 5 FAQ?

• Why not write 5 blog posts answering them?

Other Topic Ideas:• Tie your product or service to a current event• Attending a conference? Put together a post on

topics covered• Share success stories

Write Words MarketingWrite Words Marketing

Go Ahead, Judge a Blog Post on Its Title

• Or How to “Get the Click”

Write Words MarketingWrite Words Marketing

There’s a Formula for Writing Winning Headlines (Here are 5)• List posts (7 Ways to…)• How to ….• If _____ , then ____• The Secret to ….• Best…

Write Words MarketingWrite Words Marketing

You Try It

Write Words MarketingWrite Words Marketing

Plan Ahead

• Research keyword terms• Make a list of possible topics/titles (Editorial

Calendar)

Write Words MarketingWrite Words Marketing

Topics

Write Words MarketingWrite Words Marketing

Better Searched Keyword Terms

Write Words MarketingWrite Words Marketing

Where to Find Keywords?

• Wordtracker• Google Adwords Keyword Tool • Google Instant (for ideas)• Many others (Google “keyword tools”

Write Words MarketingWrite Words Marketing

Let’s Turn Them Into Titles

Write Words MarketingWrite Words Marketing

How to Write It?

• <H1> Tag (Headline) • White Space• Bullets• Subheads• Include a graphic • Keywords (SEO Benefits)

Write Words MarketingWrite Words Marketing

Don’t Forget the Meta Data

Write Words MarketingWrite Words Marketing

3 Ways to Market Your Blog

• Share on social media • Guest post on other blogs (must be

complementary to your business)• Build online relationships

Write Words MarketingWrite Words Marketing

Let’s Connect!• www.jenphillipsapril.com• jen@jenphillipsapril.com• https://www.facebook.com/JenPhillipsApril• @jenphillipsapri on Twitter

About Write Words MarketingA web writer since 2004, Jen helps small to medium

businesses and nonprofits drive results online. A pet lover, she launched www.all-natural-dog-treat.com in 2004 and grew it to 80,000 organic visitors/month with optimized web content. Now she writes and consults for a variety of small and medium size businesses. She speaks on SEO and social media around the country.

http://jenphillipsapril.comhttp://jenphillipsapril.com