how internet and social changed tv audience behavior and how to get them back. trt conference ankara

How to get their attention back!

Observing and exploring the web since 1992

13 Years

38 Years

4 Years 3.5 Years 35 Days

Time needed to reach 50 million users!

From broadcasting to Peer to peer

Media Consumption = content consumption

The big disruptors

On demand

Other disruptors

http://www.statista.com/statistics/284503/turkey-social-network-penetration/

Who uses Facebook in Turkey?

Facebook in Turkey

We get controlled

Curation and aggregation

ZITE - news aggregration

• Based on your personal interests

• Learns from what your read

• Includes social sharing

Flipboard

Facebook as a aggregration tool

Downside of algorithmic curation

Algorithms

Are we controlled by algorithms?

Or is it the big money?

The money is going online

How about mobile?

Just a matter of time

• Data costs

• Speed

• Quality

• Availability

Oh No, we lost them!

The added value

For all audiences!

Extra channel

Connect!

Stay connected

User generated content

Viewer influence and integration

Participate from home

Enhance the experience

Go the extra mile

Wrap up

BE CREATIVE!!!

Thank you very much! sağ olun

Jan Willem Alphenaar www.jwalphenaar.com