how internet and social changed tv audience behavior and how to get them back. trt conference ankara
DESCRIPTION
The slides of my presentation at the TRT Conference on november 13th 2014 in AnkaraTRANSCRIPT
How to get their attention back!
Observing and exploring the web since 1992
13 Years
38 Years
4 Years 3.5 Years 35 Days
Time needed to reach 50 million users!
From broadcasting to Peer to peer
Media Consumption = content consumption
The big disruptors
On demand
Other disruptors
http://www.statista.com/statistics/284503/turkey-social-network-penetration/
Who uses Facebook in Turkey?
Facebook in Turkey
We get controlled
Curation and aggregation
ZITE - news aggregration
• Based on your personal interests
• Learns from what your read
• Includes social sharing
Facebook as a aggregration tool
Downside of algorithmic curation
Algorithms
Are we controlled by algorithms?
Or is it the big money?
The money is going online
How about mobile?
Just a matter of time
• Data costs
• Speed
• Quality
• Availability
Oh No, we lost them!
The added value
For all audiences!
Extra channel
Connect!
Stay connected
User generated content
Viewer influence and integration
Participate from home
Enhance the experience
Go the extra mile
Wrap up
BE CREATIVE!!!
