how data as a service can make your campaigns more successful - dun and bradstreet

How Data as a Service can make your campaigns more successful Neil Hudson

Data is a commodity

Do commodities have a value?

Do commodities have a value?

Do commodities have a value?

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Data is a precious resource

Exabytes2,000

500

1,000

1,500

2006 2007 2008 2009 2010 2011

1,800 Exabytes(1,800 Million Terabytes)

Source: IDC

Unstructured

Structured

The volume and different types of data available has become overwhelming

Tenfold Growth in Five Years

Is the source pure?

Technology alone is not the answer

Bad data is the #1 cause of CRM failure

42% of CRM failures are due to bad data

DuplicatesLack of Information

Data Entry Data Erosion

Implications are costly

LeadsCampaignsCosts RevenueInsights

Bad data is the #1 cause of CRM failure

42% of CRM failures are due to bad data

DuplicatesLack of Information

Data Entry Data Erosion

Purity of source is critical

D&B

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The foundation of what D&B provides is DUNSRight®, our proprietary process for transforming informationinto quality insight

DUNSRight

Global Data Collection

Entity Matching

D-U-N-S Number

Corporate Linkage

Predictive Indicators

The five essential elements of insight:

DaaS

Data as a Service

Webform data capture

The intelligence multiplier

What if you could…

• Identify whether the lead is something you are already working on?

• Highlight the lead as an existing customer?

• Determine whether you are already doing business with a different part of the group?

CRM – prospects at your fingertips

• Access to quality, accurate data for your prospect campaigns:• Build lists of prospects• Access to ‘Family tree’s’ – showing where you have existing relationships and opportunity• Look a like companies of your best customers• Add decision makers contact details

• Inbuilt data quality – duplicate detection, one click record creation and data refresh• Complete customer data, segment ready• Tools to help sales close better:

• Social media activity on an individual / company

Bad data is the #1 cause of CRM failure

• Data is a precious commodity

• Improved ROI on CRM and Marketing Automation investment

• Tap into enormous ‘Big Data’ insights not previously available

• Better more targeted campaigns and increased response rates

• More higher quality leads for sales

• Sales and marketing alignment

• Core competence focus

Returns on Purity

Questions?hudsonn@dnb.comwww.dnb.co.uk/marketing