horizon iim lucknow retail rachit
Post on 06-Apr-2018
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8/2/2019 Horizon IIM Lucknow Retail Rachit
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Team Name : Horizon
Campus Name : IIM Lucknow
Sector strategized : Retail
Name College ID E-Mail Year
Asavari Moon PGP27208 pgp27208@iiml.ac.in First
Rachit Singh PGP27240 pgp27240@iiml.ac.in First
Taniya Biswas PGP27327 pgp27327@iiml.ac.in First
Vishal Choudhary PGP27262 pgp27262@iiml.ac.in First
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Developing Strategy for Mom & Me
Team Horizon
Asavari Moon | Rachit Singh | Taniya Biswas | Vishal Choudhary
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What are the strategic thrust areas for
driving sales and profits at this juncture of
the business?
Opening of Mom & Me stores near
hospitalsMinimizing logistic cost by
standardization of the distributionprocess
Using Data warehousing, dataforecasting and data mining tools toforecast the demand in the particular
area
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Criteria considered for opening Number of Store in
Tier II and Tier III cities
Some examples :
City PopulationPer capita
incomeArea
Number of
Stores
Tier 2
Agra 1686976 9997 188.40 sq km 1
Indore 2424312 8725 3898 sq km 2
Vishakhapatnam 25,15,120 11250 540 sq km 2
Tier 3
Jamnagar 19,10,000 54512 111 sq km 2
Kozikode 432097 27686 128 sq km 1
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WOM and Social Media
Free health checkups for Pregnant Ladiesand new born babies
Healthy Baby competitions
Best baby emoticons photography
Creation of Mom & Me Clubs
Special benefits (free baby shower) to Mom& Me members
Campaign against Infant Mortality Rate
Sponsoring in Pulse Polio vaccination
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What is the overall market potential for
franchising?
Annual turnover of nearly US$3.3billion
800 franchisors (only 10% beingforeign owned)
About 40,000 franchisees
Tier II and III cities as the next bigretail destination
Will not work for high cost retail
fashion chains in Tier II and III as the
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The Ann Taylor (USA Retail chain) way :
Ann Taylor LOFT : was established in 1996as an extension of the original Ann Taylorbrand, offers more relaxed fashions for workand home, in the "upper moderate" priced
category.Ann Taylor Factory : offers reduced prices,
as well as Ann TaylorFactory merchandise.Ann Taylor LOFT Outlet : offers a LOFT-
based Outlet environment, similar to thecurrent Ann TaylorFactory stores, withunique LOFT Outlet merchandise mirroredfrom popular and best-selling LOFT product.
Mom & Me can use the same structure of Ann Taylor
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What would be the timescale of operations andlaunching a network?
Birth rate or delivery rate is higherduring summer (April-June). Considering this timeline toopen a outlet, timeline of operation
and launching network can be asfollows:y Selection of location for outlet : 8
months prior to launchy Product Delivery and Stack
arrangement : 2.5 months prior tolaunch
y Running promotional and pre-launch publicity : 2 months
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What would be the effect of the new franchise
network on existing operations?
As administrative and launchingfunctions are outsourced, it will allowMom & Me to focus on theircore competencies
It will use existing network of franchiseand their established relationships,
which will draw supportand collaboration from local suppliersand stakeholders
It will help in building a brand and
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What would be the effect of the new franchise
network on existing operations? (Contd..)
As franchises havelegal departments that take care of theissues like lawsuits , accidents anddifficulties with employees , manytrivial operational issues can beresolved within time and at less
expenseAs franchises offers national
advertising campaigns in their fees,
cost reduction can be implemented
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THANK YOU
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