hoobla, the courier of trusted reviews

Post on 30-Oct-2014

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DESCRIPTION

Hoobla is a service for retailers that allows to collect reviews on products from the off-line shops and enables others to publish it online. Unlike common "blind" reputation systems, hoobla allows the retailers to grow their online reputation using an automatic process already existing and to have a fast feedback from real customers on new products.

TRANSCRIPT

The courier of trusted reviews

Ivano Greco

hoobla collects off-line reviewsand enables others to publish it on-line

Every day 25M+people use

Info-Commerce in Italy

Retailers?Not so much.

Only 6 reviews

Only 2 reviews

Only 6 reviews

Competitors

We Can Do It!

1) Automatic reviews collection2) Validate reviews3) Publish on retailer & 3rd party sites

How does theprocess work?

via APIsCOLLECT

Reviews

via APIsSTORAGE

via APIsPUBLISH

[WHERE?]

Reviews

Why Should Retailers Care?

1) we use an automatic process already existing off-line to grow on-line reputation

2) customers have a fast feedback on which products are appreciated by end-customers

Business Model

2) Hoobla for e-commerce

Reviews

Reviews

1) Hoobla for retailers/brands

Competitors: mainly consultants

Automatic off-line collection

Publish on retailers web site

Publish on third parties

Feefo (UK)

Reevoo (UK)

BazarVoice (Nasdaq: BV)

ZooRate (IT)

TrustPilot (DK)

Milestones reached

1) 10+ MVP Concierge method2) New MVP in private beta3) 2 retailers working with us now4) Customer association interest

Milestones due (1y)

1) Upgrade MVP with APIs2) Win 20 contracts3) Collect 5M reviews

PhD. Eng.Francesco Leoncino SysAdmin & Database

20+ years

Ivano GrecoStrategy & Marketing

15+ years

Niccolò Brogi Lead Developer

10+ years

The Dream Team - Balanced & Experienced

Advisors:Luca Esposito, Mentor, Senior IT ProfessionalAlice Pivoli, Financial Advisor, MBA Candidate

The courier of trusted reviews

Ivano Greco i.greco@hoobla.it

• MVP product up & running

• 2 Retailers working with us

• Management Team in place

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