hit the target by john gough

Hit the Target•Deliver what matters to your customers

John Gough@john_gough

John Gough - Principal at Skyhook Interactive - @john_gough Hit the Target

MILKSHAKET H E H A R D W O R K I N G

John Gough - Principal at Skyhook Interactive - @john_gough Hit the Target

FLAVORI T S N O T A B O U T T H E

John Gough - Principal at Skyhook Interactive - @john_gough Hit the Target

HYGIENET W O F A C T O R T H E O R Y

SATISFIER

John Gough - Principal at Skyhook Interactive - @john_gough Hit the Target

Think of a great customerexperience you’ve had.

What made it great?

John Gough - Principal at Skyhook Interactive - @john_gough Hit the Target

Think of a terrible customerexperience you’ve had.

What made it awful?

John Gough - Principal at Skyhook Interactive - @john_gough Hit the Target

CULT OF THE CUSTOMER

B E W A R E T H E

John Gough - Principal at Skyhook Interactive - @john_gough Hit the Target

BUYING FROM YOU?W H A T I S Y O U R C L I E N T

John Gough - Principal at Skyhook Interactive - @john_gough Hit the Target

Just ask

Asking why your customer is buying something gives you insight into hidden targets (deadlines, internal politics, etc) you didn’t know about.

John Gough - Principal at Skyhook Interactive - @john_gough Hit the Target

Set great expectations

They know what they're buying, you know what you're delivering.

John Gough - Principal at Skyhook Interactive - @john_gough Hit the Target

Empower yourself with direction

Set policies around hitting the target now that you know how to amaze and delight customers.

John Gough - Principal at Skyhook Interactive - @john_gough Hit the Target

Why does Hitting the Target matter?

Because no one can afford to ignore what their clients are really looking for.

john@skyhookinteractive.com