hit the target by john gough
TRANSCRIPT
Hit the Target•Deliver what matters to your customers
John Gough@john_gough
John Gough - Principal at Skyhook Interactive - @john_gough Hit the Target
MILKSHAKET H E H A R D W O R K I N G
John Gough - Principal at Skyhook Interactive - @john_gough Hit the Target
FLAVORI T S N O T A B O U T T H E
John Gough - Principal at Skyhook Interactive - @john_gough Hit the Target
HYGIENET W O F A C T O R T H E O R Y
SATISFIER
John Gough - Principal at Skyhook Interactive - @john_gough Hit the Target
Think of a great customerexperience you’ve had.
What made it great?
John Gough - Principal at Skyhook Interactive - @john_gough Hit the Target
Think of a terrible customerexperience you’ve had.
What made it awful?
John Gough - Principal at Skyhook Interactive - @john_gough Hit the Target
CULT OF THE CUSTOMER
B E W A R E T H E
John Gough - Principal at Skyhook Interactive - @john_gough Hit the Target
BUYING FROM YOU?W H A T I S Y O U R C L I E N T
John Gough - Principal at Skyhook Interactive - @john_gough Hit the Target
Just ask
Asking why your customer is buying something gives you insight into hidden targets (deadlines, internal politics, etc) you didn’t know about.
John Gough - Principal at Skyhook Interactive - @john_gough Hit the Target
Set great expectations
They know what they're buying, you know what you're delivering.
John Gough - Principal at Skyhook Interactive - @john_gough Hit the Target
Empower yourself with direction
Set policies around hitting the target now that you know how to amaze and delight customers.
John Gough - Principal at Skyhook Interactive - @john_gough Hit the Target
Why does Hitting the Target matter?
Because no one can afford to ignore what their clients are really looking for.
