headlines discussion
Post on 21-May-2015
151 Views
Preview:
TRANSCRIPT
They build tension in the intended audience. They talk about benefits, never features. But, they’re not great headlines.
Usually after incubation. Usually after writing a bunch of losers, and getting the lame ones out first (yeah, put them down on paper). Sometimes without incubation. Often, with a unique point of view.
Product-centric
Audience-centric
Audience-centric (with more specific point of view)
top related