HASHTAGSFOR FUNDRAISING
A little about me…
Kali Readwin
Frontstep Communications
#AFPLearns
Frontstep Communications @yourfrontstep
What is a hashtag, anyway?
Frontstep Communications @yourfrontstep
#yyc #ableg#nonprofit #Walk4Life
#FF #NoFilter #justsayin#smbyyc #yyccc #
#SmallBizChat #VDay
Frontstep Communications @yourfrontstep
4 Good Reasons for Hashtags
1. Events & Conferences
1. Tweet Chats
1. Campaigns & Contests
2. Organization & Participation
Help people network at your event.
Frontstep Communications @yourfrontstep
Teach people about your topic. Must have VALUE.
Frontstep Communications @yourfrontstep
Allow people to participate from anywhere.
Frontstep Communications @yourfrontstep
Track donations, supporters, and participants.
Frontstep Communications @yourfrontstep
Jump in on trending topics, but make it relevant.
Frontstep Communications @yourfrontstep
Use hashtags appropriately.
Frontstep Communications @yourfrontstep
1. Right for the platform?2. Regular word or hashtag?3. Purposeful or spammy?4. Maximum of 3
Frontstep Communications @yourfrontstep
How to Create Your Own Hashtags
1. Research it.2. Keep it short and specific.3. Teach it to your audience.4. Use it appropriately.5. Monitor and interact.
#AFPLearns
Frontstep Communications @yourfrontstep
THANK YOU!
Kali Readwin
Frontstep Communications
kali@yourfrontstep.com
facebook.com/yourfrontstep
twitter.com/yourfrontstep
Frontstep Communications @yourfrontstep