happiness has to do with clarity - world information architecture day '15

Happiness has to do with clarity

Barcelona - February 21th, 2015  Marc Miquel Ribé

User Happiness

User Experience

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Who is interested in user happiness?

106.000.000 results

540.000 resultsUser Engagement

Happiness is a mental or emotional state of well-being characterized by positive or pleasant emotions ranging from contentment to intense joy. English Wikipedia

“Happiness is the absence of pain”

John Stuart Mill

“Happiness in User Experience is the absence of frustration”

Business Goals 1) More visitors/users = more revenue 2) Longer user interactions = more revenue 3) More return visits = more revenue 4) More interaction = more users = …

More is more!!!

Use your knowledge on IA and Interaction Design…

And I will measure it!

WELCOME TO… DARK PATTERNS!

Videogambling Machine

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Let me introduce you to…

THE VIDEOGAMBLING MACHINE!

1 # Tension and release

2 # False Control

3 # Easy in, difficult out.

4 # Jackpot never stops

5 # Proportional-Community Jackpot

6 # Losses Disguised As Wins

7 # Near-Misses: almost winning?

8 # Credits are not money (!)

9 # Auto-play Button

“My body was there, outside the machine”

Is it any useful to know the math?  

10 # Different players, different Math

Games are fun!

Business Goals 1) Longer play = more revenue 2) Higher bets = more revenue

Videogambling - User must forget the odds - False control and miscommunication

Jungle Speed - Clear number of cards - Ability matters

Addiction by design Very tricky interfaces Unrealistic communication False promises Environment design …

Distance between user needs and reality.

Frustration, addiction, isolation,…

Website darkpatterns.org

Design Asymmetry

What can we do… as users, as designers?

Design Awareness

As users…

As designers…  

THANK YOU.QUESTIONS?Please Contact:

Marc Miquel Ribédarkpatterns.orgmarcmiquel@gmail.com | twitter @marcmiquel