handy guide: corporate blogging

Handy Guides

Corporate Blogging

• Forget the traditional PR approach

• Blogosphere requires a new approach

• Don’t send press releases

• Tailor any approach you make to a

blogger

• Do your research and do your leg-work

• Start your own blog (clog!)

• Don’t replicate your news and events

page

• Demonstrate your expertise

• Start your own blog (clog!)

• Don’t replicate your news and events

page

• Demonstrate your expertise

• Give your company a human face

• What will we say?

• Monitor the latest news and comment

on it

• Subscribe to other blogs for material

• Provide company updates

• Comment on existing projects

• Link to your blog – everywhere!

• Advertise

• Comment on other blogs

• ‘Tweet’ about it

• RSS feeds

• See potential clients as ‘keywords’

• Say goodbye to traditional PR

• Set up your own blog

• Post regularly, post well and shout

about it!

• Remember: content is (still) king!

This handy guide was produced and presented by Tracy Playle MCIPR

Director, Pickle Jar Communications Ltd

Visit our blog at:www.picklejarcommunications.blogspot.

com

Pickle Jar Communications LtdCoventry, United KingdomT: +44 (0)24 7671 1123Skype: Pickle Jar Communicationswww.picklejarcommunications.com