hallmark ewm implementation
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7/24/2019 Hallmark EWM Implementation
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Tips, tool and key success factors behind EWM
implementation for Hallmark Cards UKGordon Simpson, Supply Chain Line of Business Executive
Chris Osborne, Business Development Manager- Retail, Travel & Tr
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Hallmark was founded more than a century ago by a teenage entrepreneur with a cshoeboxes of postcards under his arm and the American dream in his heart.
Today’s Hallmark is a $4.1 billion business with greeting cards and other products sretail stores across the U.S. and in 100 countries worldwide.
• 10,000 new and redesigned greeting cards each year.• 49,000 products available at any one time.
As big as they have become, and as iconic as the brand is today, they are still privabased in Kansas City, Mo., and still led by members of the founding family.
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SAP SCM EWM Project Scope
• Distribution center based on EWM with
integration to 4 non-SAP ERP systems
• EWM solution providing single warehousesystem for 4 different businesses in the
Hallmark Group in a Logistics Server Provider
style operation
Project & Go Live Facts
• Go live: June 2011
• Inbound put-aways per day: 1000
• Outbound daily delivery lines: 10000
• Replenishments per day: 650
• Picking warehouse tasks per day: 5500
• Number of warehouse users: 100+
• Number of bins: 60000
• Staging lanes: 32
• 2 shift operation 60 RF operators in a single
shift (3 shifts at peak)
• MHE: Cherry picker, Man-up, FLT, Side reach,
PPT
QUICK FACTS
Hallmark Cards PLC (UK)
• Industry: Retail Distribution
• Location: Bradford, UK
• Hallmark Cards is a leading greeting card
retail business. Distribution Centre for
greeting cards, gift wrappings and other
personal expression products.
• Website: www.hallmark.co.uk
Figures based on peak
SCM EWM @ Hallmark Cards
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Introduction
• How and why did Hallmark select SAP EWM• Key Success Factor – Warehouse Definition
• Key Success Factor – EWM Flexibility
• Key Success Factor – Managing EWM Flexib
• Project Benefits Overview
• Wrap up and QuestionsConnect, Mobilise, Optimise, BenefitPractical innovative supply chain execution
7/24/2019 Hallmark EWM Implementation
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ERP-WM ERP-EWM SCM-EWM
How & why did Hallmark select SAP EW
WMSSelection
BusinessRequirements
Integration
Costs
Functionality& Usability
Strategy
Connect, Mobilise, Optimise, Benefit
Practical innovative supply chain execution
7/24/2019 Hallmark EWM Implementation
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ERP-WM ERP-EWM SCM-EWM
How & why did Hallmark select SAP EW
WMSSelection
BusinessRequirements
Integration
Costs
Functionality
& Usability
Strategy
Connect, Mobilise, Optimise, Benefit
Practical innovative supply chain execution
7/24/2019 Hallmark EWM Implementation
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ERP
WM
ERP
EWM
SC
EW
Hallmark SAP roadmap
Multiple businesses & owners of stock
Business/customer specific process
Value added services
Multiple-ERP process integration
Labour management
Operational reportingNative RF transactions
Yard management
SAP’s WMS strategy
Flexibility to enhance
How & why did Hallmark select SAP EW
Connect, Mobilise, Optimise, BenefitPractical innovative supply chain execution
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Key Success Factor – Warehouse Defin
Accurate,optimised
behaviour &reporting
ProcessConfiguration
ResourceCharacteristics
WarehouseLayout
Solid foundations or compromise warehousebehaviour, resource utilisation & reporting!!!
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A decimal point could compromise warehouse
behaviour, resource utilisation & reporting!!!
Key Success Factor – Warehouse Layou
Over 600,000 warehouse layoutdata elements for Hallmark
Bins FieldsLayout
elements
LayoutData
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Key Success Factor – Warehouse Defin
60,000 Bins. All in the correct position?
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Innovating EWM implementations with V
Helping to delivery high quality, robust
and well understood EWM solutions.
Warehouse layoutvalidation and
accuracy
•3D layout visualisation
•Fast and accuratelayout data validation
•Accelerate datacorrection
Building in quality
•Bring virtualwarehouse processesinto the testing
•Improved testingthrough processvisualisation
•Helps test processesnot transactions
Processunderstanding
•Bring virtualwarehouse processesinto the classroom
•Train on processes nottransactions
•Accelerate andincrease solutionunderstanding
Optimisation andcontinuous
improvement
•Contextualised view ofwarehouse activity
•Understand warehouse behaviour quickly
•Accelerateoptimisation phase
•
Facilitate continuousimprovement
EWM QA service backed with the innovative
power of VWM.
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Key Success Factor – EWM FlexibilityWithout the flexibility offered by EWM the Hallmark solution would havepractically impossible!
• Multiple stockowners
• Configurablereporting
• End-to –endbusiness processautomation
• Extendingstrategies
•Enhancedreplenishment
• UoM by business• P&D optimisation• Verification rules
• Multi-ERPintegration
• Extendinginterfaces
• Tailoringwarehouse RFexperience
• Process variationby business
• Process variationby customer
•Process variationby storage area
ProcessFlexibility
TechnicalFlexibility
ImplementationFlexibility
EnhancementFlexibility
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Key Success Factor – EWM Flexibility
• Reduced need for bespoke development
• SAP Add-ons ‘Rocket Packs’ further reduced development
time, cost and riskBespokeDevelopment
• Flexible process enhancements throughBusiness Add-Ins
• Enhancement while retaining standard coreprocess with minimal development and lowTCO impact
• 80% of Hallmark BADI’s with less than 5
lines of code!
Enhance SAPProcess (BADI)
• Significantly improved processconfiguration options
• Very flexible warehouseprocesses
• Improved standard reporting
Configure SAP
Process
Consider SAP Add-ons for EWM to cut development
time, cost & risk.
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Key Success Factor – Managing EWM FWith great flexibility comes great responsibility
Blueprint
IncreasedBlueprint designeffort.
Ensure tightlydefined practicaldesign.
RealisationIn-built quality.
Embrace
opportunity butkeep design ontrack throughout.
Client knowledgeacquisitionthroughout.
Keepdocumentation upto date as you go!
Testing
Testing is morecomplex, morescenarios.Planning andmanagementeven more critical.In-situ/Day-In-Lifetesting was ahuge benefit.
Training
Training evenmore critical.
Greater systemfunctionalityrequires greaterunderstanding.
More informationfor Super-Users.
Ensure supportorganisationreadiness.
Go-Live &SupportHallmark sawhuge benefit ofDILO andknowledgeacquisition.
Only 3 weeks ofon-site supportbefore transition
to 3rd line support.
ProcessSteps
Customer
SpecificHandling
Business
SpecificHandling
Storage
SpecificRules
Possible
ProcessVariations
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SAP SCM EWM Project Scope
• Distribution center based on EWM with integration to 4
non-SAP ERP systems
• EWM solution providing single warehouse system for 4different businesses in the Hallmark Group in a
Logistics Server Provider style operation
Project & Go Live Facts
• Go live: June 2011
• Inbound put-aways per day: 1000
• Outbound daily delivery lines: 10000
• Replenishments per day: 650• Picking warehouse tasks per day: 5500
• Number of warehouse users: 100+
• Number of bins: 60000
• Staging lanes: 32
• 2 shift operation 60 RF operators in a single shift (3
shifts at peak)
• MHE: Cherry picker, Man-up, FLT, Side reach, PPT
QUICK FACTS
Hallmark Cards PLC (UK)
• Industry: Retail Distribution
• Location: Bradford, UK
• Hallmark Cards is a leading
greeting card retail business.
Distribution Centre for
greeting cards, gift wrappings
and other personal
expression products.• Website: www.hallmark.co.uk
SCM EWM @ Hallmark CardsBenefits Highligh
• Visibility of infor
• Informed and em
• Better managem
• Integrated ware
• Improved techn
• Flexible wareho
• Utilisation of res
• Improved usabi
• Reduction in pro
Future Potential
• Performance im
• Process improv
• Voice enableme
• Labour manage
• Extended report
• Add more busin
• Integration into S
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Takeaway tips to help your EWM projec
Understand your software selection business case and
make a confident appropriate informed choice
Recognise the significance of accuracy in ALL elements ofwarehouse definition: Process, Resources & Layout
Embrace EWM’s flexibility but ensure to balance with
appropriate effort into project activities & understanding
Keep control of the design, build quality in throughout allproject phases & aspects System, Technology, Operation,People
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