hakro briefing logo-relaunch
Post on 21-Nov-2015
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Create a new logo for a German textile company, who is producing the finest corporate fashion!
The outerwear-products of HAKRO are mainly used in a work-environment with a lot of
dust and dirt. Thats why the quality of HAKRO is extremely high to make the product last
very long. You can wash (60-Degrees Celsius) and tumble it more than a 100 times wi-
thout loosing its colour or its form. So the life cycle of a single item is extremely long, if
you compare it with competitors like Fruit of the Loom etc.
HAKRO itsself is not a multi-billion-dollar company supplying the worldwide market. No!
It is a family-owned and run company with about 100 employees who distribute only to
the German-Market. They are more a manufactory than a factory. The working conditions
and the ethical standards are a Top-Benchmark in the whole industry, as well as the en-
vironmentally sustainable production.
After 20 years using the same Logo, its time for a relaunch. The Logo should be more into
the direction of a manufactory, thats why we show you some moods in that direction.
The Mandatory is to do two logos: one with the old element DOT, the other one without.
Please also integrate the new claim.
The old claim ACTIVE WEAR is no longer in use.
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Sample applications clothing:
Neck Label
Flag Label
Create a new logo for a German textile company, who is producing the finest corporate fashion!
Company Name: HAKRONew claim: Feine Unternehmenskleidung seit 1969
Old Logo:
Old claim - please change it to:Feine Unternehmenskleidung seit 1969
Logo-Dot
Company name
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Create a new logo for a German textile company, who is producing the finest corporate fashion!
Logo and Design Moods:
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Create a new logo for a German textile company, who is producing the finest corporate fashion!
Example page/mood for our catalog:
Beispiel Innenseite: Illu im Hintergrund nur Mood. Die Models wrden damit interagieren. Die Doppelseite ist nur einem Produkt gewidmet. berlegung: Anstatt alle Farbvariationen an separaten Shirts zu zeigen, eine schematische Auflistung (hier als Stoff-Felder).
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