zune brand relaunch
DESCRIPTION
Zune Media Player is being relaunch as Zune Smart phones under the Umbrella Brand of Microsoft.TRANSCRIPT
ZUNE
SMARTPHONE
MUSIC
Overview
ZUNE MEDIA PLAYER
History
Re-LaunchCorporate Strategy
NEW SEGMENT
ZUNE FAILURE
First Mover Advantage
Perception
I-POD
Hardware
RE-LAUNCH
Portfolio+
SYNC
Investment+
Returns
ZUNE HD+
KIN FAILURE
MICROSOFT +
NOKIA
SWOT ANALYSISSTRENGTHS
Brand loyaltyBrand reputationEasy to use softwareStrong distribution channelsRobust financial performanceAcquisition of Skype
THREATS
Intense competition in software productsChanging consumer needs and habitsOpen source projectsPotential lawsuits
OPPORTUNITY
Cloud based servicesMobile advertisingMobile device industryGrowth through acquisitions
WEAKNESSES
Poor acquisitions and investmentsDependence on hardware manufacturersCriticism over security flawsMature PC marketsSlow to innovate
Necessity is the Mother of Innovation
Opportunity & Competitors
Indian Market
LUCRATIVE MARKETS
TEAM ZUNE
Stephen Elop EVP Devices
Jo Harlow Smart Devices
Stephen PannenbeckerHead of Design
Juha Putkiranta Operations
Timo Toikkanen Mobiles Phone
Chris Weber Sales
& Marketing
BUDGETING
10 % TOWARDS ZUNE DEVICES
1.3 % Advertising & Sales Promotion of ZUNE
1.95 BILLION $
Projected Increase 110%
PROJECTED INCREASE 40 %
20%
10%
13%
10%9%
8%
8%
6%
6%
5%3%
2% 2%COSTINGMemory
Camera
Interface
Housing/Mechanicals
Display
Applications Processor
Gps/Wifi/Bluetooth
Assembly
Radio Frequency
Baseband Processor
Other Costs
Power Management
Battery 180 $
PRODUCT
FEATURES
SPECIFICATIONS PRICING
SPECIFICATIONSGENERAL : 2G , 3G , 4G Network
DISPLAY : Type TFT Capacitive Touch ScreenSize: 480 x 800 pixels , 3.3 screenDimension : 4.3 x 0.4 x 2.3 inch
Weight : 130 g
CAMERA : Primary 5 mp , Led Flash , Auto focus , Geo taggingSecondary : 1.3 mp
OPERATING SYSTEM: Windows 8Connectivity : GPRS , EDGE , 3G , WIFI , BLUETOOTH V3.0 , MULTIDIRECT
CPU: 1.4 GHZ QUALCOMM SCORPION PROCESSOR S2 SERIES, 512 MB RAMOthers : GSM phone , FM RADIO
BATTERY : 1830 mAhMEMORY: Micro SD , upto 64 gb
Internal : 8 gb MUSIC PLAY : 79 HRS
LOUDSPEAKER : VOICE 72 DB / NOISE -66DB/ RING 80 DB
FEATURESALL NOKIA PATENTS
QUALCOMMHERE
MY MUSIC
ZUNER HD RADIO
KARAOKE ZUNECREATE A BAND APP
CLOUD ZUNE
MOOD ZUNE
WIRELESS HEADPHONES
&CHARGER BOOM
BOX
SMART HEADPHONESSENSITIVITY : 106 db (power on)
NOISE REDUCTION: 65 db
FREQUENCY RESPONSE: 22-195000 MHz
WIRELESSWIRELESS FREQUENCY : 863-
865 MHz
POWER & BATTERY9V DC
NiMH BatteryPlay TIME : 25 HR
WIDTH : 85LENGTH: 110DEPTH: 133
MM
Windows store / Market Place
PRICING
PILOT TESTING
PERCIEVED VALUE PRICING
A 15000 B 20000 C 25000 D 300000
0.51
1.52
2.53
3.54
4.55
% Buyers
Price rs
22,500 PRICE*
* Price may differ according to Tax in different Countries
MARKETING
BRANDING DISTRIBUTIONCHANNELS
SEGMETATIONTARGETING
POSITIONING
PROMOTION
ADVERTISINGTVC
https://www.youtube.com/watch?v=pj7pNypBC3s
PRINT ADVERTISING RADIO OOH
SALES PROMOTION
SPONSORSHIPS ROCK CONCERTS
& MUSIC SHOWS
ONLINE MARKETING
CO-BRANDING NETWORKS FOR 3G
SERVICES
T H N KA
Y O U
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