zune brand relaunch

28
ZUNE SMART PHONE MUSIC

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Post on 12-Dec-2014

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DESCRIPTION

Zune Media Player is being relaunch as Zune Smart phones under the Umbrella Brand of Microsoft.

TRANSCRIPT

Page 1: Zune Brand Relaunch

ZUNE

SMARTPHONE

MUSIC

Page 2: Zune Brand Relaunch

Overview

ZUNE MEDIA PLAYER

History

Re-LaunchCorporate Strategy

NEW SEGMENT

Page 3: Zune Brand Relaunch

ZUNE FAILURE

First Mover Advantage

Perception

I-POD

Hardware

Page 4: Zune Brand Relaunch

RE-LAUNCH

Portfolio+

SYNC

Investment+

Returns

ZUNE HD+

KIN FAILURE

MICROSOFT +

NOKIA

Page 5: Zune Brand Relaunch

SWOT ANALYSISSTRENGTHS

Brand loyaltyBrand reputationEasy to use softwareStrong distribution channelsRobust financial performanceAcquisition of Skype

THREATS

Intense competition in software productsChanging consumer needs and habitsOpen source projectsPotential lawsuits

OPPORTUNITY

Cloud based servicesMobile advertisingMobile device industryGrowth through acquisitions

WEAKNESSES

Poor acquisitions and investmentsDependence on hardware manufacturersCriticism over security flawsMature PC marketsSlow to innovate

Page 6: Zune Brand Relaunch

Necessity is the Mother of Innovation

Page 7: Zune Brand Relaunch

Opportunity & Competitors

Page 8: Zune Brand Relaunch

Indian Market

Page 9: Zune Brand Relaunch

LUCRATIVE MARKETS

Page 10: Zune Brand Relaunch

TEAM ZUNE

Stephen Elop EVP Devices

Jo Harlow Smart Devices

Stephen PannenbeckerHead of Design

Juha Putkiranta Operations

Timo Toikkanen Mobiles Phone

Chris Weber Sales

& Marketing

Page 11: Zune Brand Relaunch

BUDGETING

10 % TOWARDS ZUNE DEVICES

1.3 % Advertising & Sales Promotion of ZUNE

1.95 BILLION $

Page 12: Zune Brand Relaunch

Projected Increase 110%

PROJECTED INCREASE 40 %

Page 13: Zune Brand Relaunch
Page 14: Zune Brand Relaunch

20%

10%

13%

10%9%

8%

8%

6%

6%

5%3%

2% 2%COSTINGMemory

Camera

Interface

Housing/Mechanicals

Display

Applications Processor

Gps/Wifi/Bluetooth

Assembly

Radio Frequency

Baseband Processor

Other Costs

Power Management

Battery 180 $

Page 15: Zune Brand Relaunch

PRODUCT

FEATURES

SPECIFICATIONS PRICING

Page 16: Zune Brand Relaunch
Page 17: Zune Brand Relaunch

SPECIFICATIONSGENERAL : 2G , 3G , 4G Network

DISPLAY : Type TFT Capacitive Touch ScreenSize: 480 x 800 pixels , 3.3 screenDimension : 4.3 x 0.4 x 2.3 inch

Weight : 130 g

CAMERA : Primary 5 mp , Led Flash , Auto focus , Geo taggingSecondary : 1.3 mp

OPERATING SYSTEM: Windows 8Connectivity : GPRS , EDGE , 3G , WIFI , BLUETOOTH V3.0 , MULTIDIRECT

CPU: 1.4 GHZ QUALCOMM SCORPION PROCESSOR S2 SERIES, 512 MB RAMOthers : GSM phone , FM RADIO

BATTERY : 1830 mAhMEMORY: Micro SD , upto 64 gb

Internal : 8 gb MUSIC PLAY : 79 HRS

LOUDSPEAKER : VOICE 72 DB / NOISE -66DB/ RING 80 DB

Page 18: Zune Brand Relaunch

FEATURESALL NOKIA PATENTS

QUALCOMMHERE

MY MUSIC

ZUNER HD RADIO

KARAOKE ZUNECREATE A BAND APP

CLOUD ZUNE

MOOD ZUNE

WIRELESS HEADPHONES

&CHARGER BOOM

BOX

Page 19: Zune Brand Relaunch

SMART HEADPHONESSENSITIVITY : 106 db (power on)

NOISE REDUCTION: 65 db

FREQUENCY RESPONSE: 22-195000 MHz

WIRELESSWIRELESS FREQUENCY : 863-

865 MHz

POWER & BATTERY9V DC

NiMH BatteryPlay TIME : 25 HR

WIDTH : 85LENGTH: 110DEPTH: 133

MM

Page 20: Zune Brand Relaunch

Windows store / Market Place

Page 21: Zune Brand Relaunch
Page 22: Zune Brand Relaunch

PRICING

PILOT TESTING

PERCIEVED VALUE PRICING

A 15000 B 20000 C 25000 D 300000

0.51

1.52

2.53

3.54

4.55

% Buyers

Price rs

22,500 PRICE*

* Price may differ according to Tax in different Countries

Page 23: Zune Brand Relaunch

MARKETING

BRANDING DISTRIBUTIONCHANNELS

SEGMETATIONTARGETING

POSITIONING

Page 24: Zune Brand Relaunch

PROMOTION

ADVERTISINGTVC

https://www.youtube.com/watch?v=pj7pNypBC3s

PRINT ADVERTISING RADIO OOH

Page 25: Zune Brand Relaunch
Page 26: Zune Brand Relaunch

SALES PROMOTION

SPONSORSHIPS ROCK CONCERTS

& MUSIC SHOWS

ONLINE MARKETING

CO-BRANDING NETWORKS FOR 3G

SERVICES

Page 27: Zune Brand Relaunch

T H N KA

Y O U

Page 28: Zune Brand Relaunch

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