gsummit sf 2014 - the science of fun: 3 ways games make you happier and save the world by nicole...
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www.xeodesign.com© 2014 XEODesign, Inc.
XEODesign®Science of Fun 3 Ways Games Make Us Happier
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@NicoleLazzaro
nlazzaro@xeodesign.com #GSummit
www.xeodesign.com© 2014 XEODesign, Inc.
XEODesign®1 Billion Players Served
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10 Years
100,000 Downloads
16,000 Trees
TiltWorld.com
22 Years
XEODesign®
www.xeodesign.com© 2014 XEODesign, Inc.
XEODesign®Everyone Has a Dream (write it down)
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Tweet your dream@NicoleLazzaro #gsummit
Win a Prize
www.xeodesign.com© 2014 XEODesign, Inc.
XEODesign®Everyone Has Been Disappointed
SURVIVAL THREATENED
CORTISOL SEEKWORLD CANNOT MEET NEEDS
LOOK FOR NEW WAYS
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www.xeodesign.com© 2014 XEODesign, Inc.
XEODesign®Happiness Problem #1: Sometimes Good Feels Bad
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My Goal
Feels Bad
Feels Good
www.xeodesign.com© 2014 XEODesign, Inc.
XEODesign®Happiness Problem #3 Not on Speaking Terms
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Limbic Feelings
Cortex Thoughts
www.xeodesign.com© 2014 XEODesign, Inc.
XEODesign®Crazy Idea: Design Small Games - Daily Dose
Dopamine
Oxytocin
Serotonin
Endorphin
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Dr. Loretta Graziano Breuning Dr. Paul Zak
www.xeodesign.com© 2014 XEODesign, Inc.
XEODesign®Games: 1. Goals, 2. Connect, 3. Recognize
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Simple Games towards Dream Simple Science
www.xeodesign.com© 2014 XEODesign, Inc.
XEODesign®The 4 Keys to Fun
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Games are fun in 4 ways
Hard Fun Challenge: Goals Obstacles Strategies
Easy Fun Novelty: Exploration Creativity Role Play
People Fun Friendship: Cooperation Competition
Serious Fun Meaning: Real World Change
Each has unique Emotions
4K2F.com
www.xeodesign.com© 2014 XEODesign, Inc.
XEODesign®1. Celebrate Small Goals
ANTICIPATE RARE
DOPAMINE REWARDTRAIN DAILY CELEBRATIONS
I DID IT! \o/
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fear
www.xeodesign.com© 2014 XEODesign, Inc.
XEODesign®1. Celebrate Small Goals
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Draw a Line to Hard & Serious Fun
www.xeodesign.com© 2014 XEODesign, Inc.
XEODesign®1. Celebrate Small Goals
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Write 1 Step to your dreamOn back of game card
Tweet your dream@NicoleLazzaro #gsummit
Win a Prize
www.xeodesign.com© 2014 XEODesign, Inc.
XEODesign®2. Connect Trust Reciprocate
REDUCE FEAR AMPLIFY IN/OUT
TOUCH SOCIAL BONDS
OXYITOCIN TRUSTHUG SING DANCE TOGETHER
CONNECTION
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www.xeodesign.com© 2014 XEODesign, Inc.
XEODesign®2. Connect Trust Reciprocate
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Draw a Line to People Fun
www.xeodesign.com© 2014 XEODesign, Inc.
XEODesign®2. Connect Trust Reciprocate
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Write Friend’s Name On the back
Tweet your dream@NicoleLazzaro #gsummit
Win a Prize
www.xeodesign.com© 2014 XEODesign, Inc.
XEODesign®3. Respect from Those You Admire
SOCIAL DOMINANCE MOOD FOOD!
SEROTONIN REOCOGNITIONEXPRESS PRIDE RECIPROCATE
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www.xeodesign.com© 2014 XEODesign, Inc.
XEODesign®3. Respect from Those You Admire
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Draw a Line to People & Serious Fun
www.xeodesign.com© 2014 XEODesign, Inc.
XEODesign®3. Respect from Those You Admire
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How Share Accomplishments?
Tweet your dream@NicoleLazzaro #gsummit
Win a Prize
www.xeodesign.com© 2014 XEODesign, Inc.
XEODesign®
4. World Changing “Likes” on Goals Mean More
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Remember you can be a game changer
too. For yourself, your friends, and your
planet.
www.xeodesign.com© 2014 XEODesign, Inc.
XEODesign®Contact XEO to Increase Your Fun
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Prizes!
Tweet your dream@NicoleLazzaro #gsummit
nlazzaro@xeodesign.com #GSummit
Games & DOSE to make us happier
Goals Reward
Connect Trust
Respect From Those Admire
Save The Real World
www.xeodesign.com© 2014 XEODesign, Inc.
XEODesign®Make People Happier with Your Service
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Prizes!
Tweet your dream@NicoleLazzaro #gsummit
Contact XEO
nlazzaro@xeodesign.com #GSummit
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