gsummit sf 2014 - the science of fun: 3 ways games make you happier and save the world by nicole...

www.xeodesign.com© 2014 XEODesign, Inc.

XEODesign®Science of Fun 3 Ways Games Make Us Happier

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@NicoleLazzaro

[email protected] #GSummit


XEODesign®1 Billion Players Served

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10 Years

100,000 Downloads

16,000 Trees

TiltWorld.com

22 Years

XEODesign®


XEODesign®Everyone Has a Dream (write it down)

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Tweet your dream@NicoleLazzaro #gsummit

Win a Prize


XEODesign®Everyone Has Been Disappointed

SURVIVAL THREATENED

CORTISOL SEEKWORLD CANNOT MEET NEEDS

LOOK FOR NEW WAYS

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XEODesign®Happiness Problem #1: Sometimes Good Feels Bad

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My Goal

Feels Bad

Feels Good


XEODesign®Happiness Problem #2: Emotions are Fleeting

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XEODesign®Happiness Problem #3 Not on Speaking Terms

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Limbic Feelings

Cortex Thoughts


XEODesign®Can We Game the Brain?

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XEODesign®Crazy Idea: Design Small Games - Daily Dose

Dopamine

Oxytocin

Serotonin

Endorphin

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Dr. Loretta Graziano Breuning Dr. Paul Zak


XEODesign®Games: 1. Goals, 2. Connect, 3. Recognize

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Simple Games towards Dream Simple Science


XEODesign®The 4 Keys to Fun

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Games are fun in 4 ways

Hard Fun Challenge: Goals Obstacles Strategies

Easy Fun Novelty: Exploration Creativity Role Play

People Fun Friendship: Cooperation Competition

Serious Fun Meaning: Real World Change

Each has unique Emotions

4K2F.com


XEODesign®1. Celebrate Small Goals

ANTICIPATE RARE

DOPAMINE REWARDTRAIN DAILY CELEBRATIONS

I DID IT! \o/

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fear



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Draw a Line to Hard & Serious Fun


XEODesign®Amplify the Reward: Asana Celebrations Game

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Write 1 Step to your dreamOn back of game card


Win a Prize


XEODesign®Experiment

HUGS

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XEODesign®2. Connect Trust Reciprocate

REDUCE FEAR AMPLIFY IN/OUT

TOUCH SOCIAL BONDS

OXYITOCIN TRUSTHUG SING DANCE TOGETHER

CONNECTION

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Draw a Line to People Fun


XEODesign®Candy Crush Saga Connection Game

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XEODesign®Couple ThumbKiss Game

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Write Friend’s Name On the back


Win a Prize


XEODesign®3. Respect from Those You Admire

SOCIAL DOMINANCE MOOD FOOD!

SEROTONIN REOCOGNITIONEXPRESS PRIDE RECIPROCATE

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Draw a Line to People & Serious Fun


XEODesign®Tinder Recognition Game

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How Share Accomplishments?


Win a Prize


XEODesign®

4. World Changing “Likes” on Goals Mean More

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Remember you can be a game changer

too. For yourself, your friends, and your

planet.


XEODesign®Contact XEO to Increase Your Fun

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Prizes!



Games & DOSE to make us happier

Goals Reward

Connect Trust

Respect From Those Admire

Save The Real World


XEODesign®Make People Happier with Your Service

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Prizes!


Contact XEO



XEODesign®

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XEODesign®

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gsummit sf 2014 - the science of fun: 3 ways games make you happier and save the world by nicole...

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