google for your business
Post on 16-Jul-2015
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gethelp@localvox.com
1. Google Business Solutions
2. Google My Business
3. YouTube
4. Google Analytics
5. Mobilegeddon
6. Tips to Help You Grow
7. Additional Resources
Presentation Outline
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1. Be found across the web
2. Target customers and show ads to searchers
3. Track your website traffic
4. Stay connected across multiple touch points
…So You Can
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#1 rank Gets 31% of all click-through traffic
71% Of all clicks happen on the first page 7.6 billion Local searches per month
Search Rankings Determine Your Visibility #1: Be Found
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§ Share your business information
§ Ensure customers can find you
§ Post events, specials, share photos and videos and respond to reviews
#2: Target Customers Loyal and Potential
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§ Identify where your traffic is coming from (social, email, organic, ads, etc.)
§ See what pages are most popular
§ Learn how much time is spent on your site
#3: Track Website Traffic Correlate Growths and Dips with Efforts
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§ Provide consistent experiences for customers on any platform
§ Reach different audiences on different channels
§ Be active in conversations about your business / respond to reviews
#4: Stay Connected Engage Customers Across Multiple Channels
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§ Show up on Google (Search, G+ and Maps) and YouTube
§ Give customers the right info at the right time
Be Found Quickly
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§ Share regular updates
§ Post engaging videos § Respond to feedback
§ Host events via Hangouts
§ Learn about your customers’ preferences
§ Post special offers and photos
Connect with Customers
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Easy to Manage 1 Dashboard for All of Your Information
Mobile App
Reviews
Insights
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Best Practices Get the Most Out of Google My Business
§ Make sure your information is complete and accurate
§ Choose the most appropriate, specific categories
§ Establish a strong, accurate presence on the web
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An Unconventional Platform
§ YouTube is considered a social platform and 2nd largest search engine
§ Videos are fed into your Google My Business profile
§ Recent study: YouTube beats out other social media platforms when it comes to influencing consumer purchasing decisions
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YouTube Best Practices
§ Make sure your business branding and information are consistent with other platforms
§ Goal: to engage and inform § Most successful videos:
testimonials, how-to’s and tutorials
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Optimization Ideas
§ Embed your videos into your website
§ Share with your email list § Post to all your social media
networks § Provide video tutorials when
providing customer service
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§ Free
§ Integrated with other Google programs
§ Create custom dashboards
§ A great tool to monitor your SEO
A Powerful Tool Optimize and Measure Your Website’s ROI
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Strategy #1: Track Traffic Patterns So You Can Optimize Pages
§ How are visitors coming to your site?
§ Modify the information on the pages they are landing on so it speaks to them
§ Measure effectiveness of other efforts
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§ If a campaign or your website isn’t working, it’s a waste of resources
§ Figure out what is working (and what isn’t) so you can fix the problem or reallocate resources
§ Keep your eye on the end goal of retaining and gaining customers
Strategy #2: Find Improvements
Metrics to review • Time spent
• Bounce rate
• Traffic peaks/valleys
• Time of day
• Geographic region
• Referring sites
• Unique visits
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§ As you optimize your website, track your progress in Google Analytics
§ Keyword analysis will help you generate content ideas
§ (Traffic Sources > Search Engine
Optimization)
Strategy #3: Build Organic SEO Earned Media
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§ 87% of local mobile searches turn into a phone call or visit within 24 hours
§ 30% of consumers prefer to buy in-store (vs. online) when they know a local store is nearby
Strategy #4: Local Searches Result in In-Store Sales
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§ 95% of smartphone users say they search for local business information with their device
§ 90% take action on the search within 24 hours
§ 84% use their phone in-store to help them shop
Strategy #5: Mobile A Smart Marketing Strategy
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How to be Mobile-Friendly Look for Common Characteristics
§ Simple + clean navigation
§ Minimal design elements
§ Content easy to read
§ Clickable phone numbers
§ Addresses use device’s maps
§ Simple contact forms
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Step #1
google.com/webmasters/tools/mobile-friendly/
Take Google’s Mobile Friendly Test
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SEO Tip Run Your Business Listing Report
§ Over 60% of local directories have incorrect information
§ Local businesses with bad directories will not rank on Google
§ 92% of customers expect accurate information on directories
Simple, Effective and Affordable Local Online Marketing
ü Search
ü Social
ü Mobile
ü Email
ü Advertising
ü Website
ü PR
ü Lead Gen
Get your free SEO report today! localvox.com/free-seo-report
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