google for your business
TRANSCRIPT
Google for Your Business
1. Google Business Solutions
2. Google My Business
3. YouTube
4. Google Analytics
5. Mobilegeddon
6. Tips to Help You Grow
7. Additional Resources
Presentation Outline
Google Business Solutions
1. Be found across the web
2. Target customers and show ads to searchers
3. Track your website traffic
4. Stay connected across multiple touch points
…So You Can
#1 rank Gets 31% of all click-through traffic
71% Of all clicks happen on the first page 7.6 billion Local searches per month
Search Rankings Determine Your Visibility #1: Be Found
§ Share your business information
§ Ensure customers can find you
§ Post events, specials, share photos and videos and respond to reviews
#2: Target Customers Loyal and Potential
§ Identify where your traffic is coming from (social, email, organic, ads, etc.)
§ See what pages are most popular
§ Learn how much time is spent on your site
#3: Track Website Traffic Correlate Growths and Dips with Efforts
§ Provide consistent experiences for customers on any platform
§ Reach different audiences on different channels
§ Be active in conversations about your business / respond to reviews
#4: Stay Connected Engage Customers Across Multiple Channels
Build Your Business with Google Products
Google My Business
§ Show up on Google (Search, G+ and Maps) and YouTube
§ Give customers the right info at the right time
Be Found Quickly
§ Share regular updates
§ Post engaging videos § Respond to feedback
§ Host events via Hangouts
§ Learn about your customers’ preferences
§ Post special offers and photos
Connect with Customers
Easy to Manage 1 Dashboard for All of Your Information
Mobile App
Reviews
Insights
Best Practices Get the Most Out of Google My Business
§ Make sure your information is complete and accurate
§ Choose the most appropriate, specific categories
§ Establish a strong, accurate presence on the web
How Local Businesses Can Use Video to Grow
An Unconventional Platform
§ YouTube is considered a social platform and 2nd largest search engine
§ Videos are fed into your Google My Business profile
§ Recent study: YouTube beats out other social media platforms when it comes to influencing consumer purchasing decisions
YouTube Best Practices
§ Make sure your business branding and information are consistent with other platforms
§ Goal: to engage and inform § Most successful videos:
testimonials, how-to’s and tutorials
Optimization Ideas
§ Embed your videos into your website
§ Share with your email list § Post to all your social media
networks § Provide video tutorials when
providing customer service
Google Analytics
§ Free
§ Integrated with other Google programs
§ Create custom dashboards
§ A great tool to monitor your SEO
A Powerful Tool Optimize and Measure Your Website’s ROI
Strategy #1: Track Traffic Patterns So You Can Optimize Pages
§ How are visitors coming to your site?
§ Modify the information on the pages they are landing on so it speaks to them
§ Measure effectiveness of other efforts
§ If a campaign or your website isn’t working, it’s a waste of resources
§ Figure out what is working (and what isn’t) so you can fix the problem or reallocate resources
§ Keep your eye on the end goal of retaining and gaining customers
Strategy #2: Find Improvements
Metrics to review • Time spent
• Bounce rate
• Traffic peaks/valleys
• Time of day
• Geographic region
• Referring sites
• Unique visits
§ As you optimize your website, track your progress in Google Analytics
§ Keyword analysis will help you generate content ideas
§ (Traffic Sources > Search Engine
Optimization)
Strategy #3: Build Organic SEO Earned Media
§ 87% of local mobile searches turn into a phone call or visit within 24 hours
§ 30% of consumers prefer to buy in-store (vs. online) when they know a local store is nearby
Strategy #4: Local Searches Result in In-Store Sales
§ 95% of smartphone users say they search for local business information with their device
§ 90% take action on the search within 24 hours
§ 84% use their phone in-store to help them shop
Strategy #5: Mobile A Smart Marketing Strategy
Google Goes Mobile
How to be Mobile-Friendly Look for Common Characteristics
§ Simple + clean navigation
§ Minimal design elements
§ Content easy to read
§ Clickable phone numbers
§ Addresses use device’s maps
§ Simple contact forms
Step #1
google.com/webmasters/tools/mobile-friendly/
Take Google’s Mobile Friendly Test
SEO Tip Run Your Business Listing Report
§ Over 60% of local directories have incorrect information
§ Local businesses with bad directories will not rank on Google
§ 92% of customers expect accurate information on directories
Tips to Help You Grow
Additional Resources
Simple, Effective and Affordable Local Online Marketing
ü Search
ü Social
ü Mobile
ü Email
ü Advertising
ü Website
ü PR
ü Lead Gen
Get your free SEO report today! localvox.com/free-seo-report
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