golden rules to build great products
Post on 12-Jan-2015
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MEGA OPPORTUNITIES
VALUATION
GROWTH POTENTIAL
PERSONALISATION
TANGIBLE
SCALABLE
OUTSIDE THE BOX
TOUCHING LIVES
REVENUES
CASH FLOWS
USER INSIGHTS
DISRUPTIVE OPPORTUNITIES
CONNECTED COMMERCE
SPOTTING TRENDS
OUTCOMES
BUILDING A FUNNEL
BREAKING BARRIERS
SAFETY NET
PRICING MODELS
LOCALISATION
LANGUAGE AGNOSTIC
EVOLVING ECOSYSTEM
INNOVATION
INCUBATION
EXPERIMENTATION
BUILDING THE PIPELINE
ENABLERS
NEXT 3 BILLION USERS
SECRET SAUCE
CUSTOMIZATION
1.3B Consume
rs
145M Internet Users
500M below age of
35
Local market
$1B Valuatio
n
MobilePaymen
ts
Commerce
GREAT IDEAS
NASSCOM PRODUCT CONCLAVE 2013 4
ASPIRATIONAL
TRENDYTECHNO SAVVY
EARLY ADOPTERS
YOUNG POPULATION
NASSCOM PRODUCT CONCLAVE 2013 5
REACH
VERNACULAR LANGAUGE
SPENDING POWER
GEOGRAPHIC SHIFT
NASSCOM PRODUCT CONCLAVE 2013 6
LITERACYVALUE CONSCIOUS
ACCESS
SOCIO ECONOMIC SHIFT
7
Soci
o E
con
om
ic
Shift
Geographical Shift
Age Shift
Top
of
Pyra
mid
Bott
om
of
Pyra
mid
Adul
ts
Kids
Urban
Rural
@ramnarramknarayanan@ebay.com
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