gned annual meeting, portsmouth, nh

GNED Annual Meeting, Portsmouth, NH

Media Relations:

How to work with the media to Promote, Enhance, and Protect Your Company’s Image

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Discussion topics

• Public Relations: Who we are and what we do

• Today’s media: who are they?

• What makes news?

• Working with the media: tips/strategies

• Closing thoughts/Q and A

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Public Relations: Who We Are and What We Do

We Wear Many Hats!

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Public Relations: Who We Are and What We Do

- Spokespeople (“face” of company)

- Generate news releases and media statements

- Position company leadership in public setting

- Executive talking points and speeches

- Internal communications/company newsletters

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Today’s Media: Who are they?

It’s not always what you might think

“Traditional”

-Newspapers and magazines (daily, weekly, monthly)

-TV and Radio

-Internet broadcast/podcast

-News is instantaneous (24 hour news cycle)

-Everyone has online content

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Today’s media: who are they?

“Non- Traditional”

-Social media

-Bloggers

-Twitter

-Instagram, Facebook, etc.

-Anyone can generate content/news

-And it’s interactive

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What makes News?

-Hard news

- Crime, accidents, fires, etc.- as it happens

- Legal issues, court cases, government activities

- Consumer complaints (someone has been wronged)

-Soft news

- Product roll-outs

- Community events/donations

- Sports

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Two Ways We Work with Media

- Foster “earned media” to promote company

- Manage media inquiries to balance story and protect company image

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It’s all about relationships!

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Building a foundation is critical

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Establish “rules of the road” to build trust

- On the record conversations

- Off the record conversations

- Background conversations

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The Best Job There Is!

Contact Info

Chris.dugan@anthem.com

(603) 541-2055

Twitter: @AnthemPR_NH_ME

Questions?

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