gned annual meeting, portsmouth, nh
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GNED Annual Meeting, Portsmouth, NH. Media Relations: How to work with the media to P romote, E nhance, and P rotect Your Company’s Image. Discussion topics. Public Relations: Who we are and what we do Today’s media: who are they? What makes news? - PowerPoint PPT PresentationTRANSCRIPT
GNED Annual Meeting, Portsmouth, NH
Media Relations:
How to work with the media to Promote, Enhance, and Protect Your Company’s Image
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Discussion topics
• Public Relations: Who we are and what we do
• Today’s media: who are they?
• What makes news?
• Working with the media: tips/strategies
• Closing thoughts/Q and A
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Public Relations: Who We Are and What We Do
We Wear Many Hats!
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Public Relations: Who We Are and What We Do
- Spokespeople (“face” of company)
- Generate news releases and media statements
- Position company leadership in public setting
- Executive talking points and speeches
- Internal communications/company newsletters
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Today’s Media: Who are they?
It’s not always what you might think
“Traditional”
-Newspapers and magazines (daily, weekly, monthly)
-TV and Radio
-Internet broadcast/podcast
-News is instantaneous (24 hour news cycle)
-Everyone has online content
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Today’s media: who are they?
“Non- Traditional”
-Social media
-Bloggers
-Instagram, Facebook, etc.
-Anyone can generate content/news
-And it’s interactive
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What makes News?
-Hard news
- Crime, accidents, fires, etc.- as it happens
- Legal issues, court cases, government activities
- Consumer complaints (someone has been wronged)
-Soft news
- Product roll-outs
- Community events/donations
- Sports
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Two Ways We Work with Media
- Foster “earned media” to promote company
- Manage media inquiries to balance story and protect company image
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It’s all about relationships!
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Building a foundation is critical
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Establish “rules of the road” to build trust
- On the record conversations
- Off the record conversations
- Background conversations
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The Best Job There Is!
Contact Info
(603) 541-2055
Twitter: @AnthemPR_NH_ME
Questions?
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