gnc final presentation
Post on 16-Jul-2015
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Digital Marketing
By: Nick Greco
Background
First store opened in 1935 in Pittsburgh by David Shakarian
GNC name was born in 1960
6,000 stores in 50 countries
150 quality checks
Target Audience
Consumers who have:
Healthy lifestyles
Goals
Active Lifestyles
Best Prices
High Quality
Products
Big Idea
at the
Goals
Pull away from competitors
Raise awareness
o Gain members
o Increase sales by 5%
Campaign
Free Samples
Contests
Sponsored booths
Connecting with Consumers
Smart Phone Application
Competition
BodyBuilding.com
Vitamin Shoppe
Campaign Budget
Print Ad Magazines
$1,200,000
Application Optimization
$8,000
Contest winners
$12,000
Samples
$603,200
$1,200,000.00
$8,000.00
$12,000.00 $603,200.00
$1,396,800.00
o Pay-Per-Click
$1,396,800/year
$116,400/month
$$0.97/click 4,000 clicks
per day
Total= $3,220,000
Summary
Pull away from competitors, raise
awareness, increase sales.
Use social media, Sponsor booths,
Samples and smartphones to promote
Gain loyal customers
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