gnc final presentation
TRANSCRIPT
![Page 1: GNC Final Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022071814/55a6d7c81a28ab77298b4660/html5/thumbnails/1.jpg)
Digital Marketing
By: Nick Greco
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Background
First store opened in 1935 in Pittsburgh by David Shakarian
GNC name was born in 1960
6,000 stores in 50 countries
150 quality checks
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Target Audience
Consumers who have:
Healthy lifestyles
Goals
Active Lifestyles
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Best Prices
High Quality
Products
Big Idea
at the
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Goals
Pull away from competitors
Raise awareness
o Gain members
o Increase sales by 5%
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Campaign
Free Samples
Contests
Sponsored booths
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Connecting with Consumers
Smart Phone Application
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Competition
BodyBuilding.com
Vitamin Shoppe
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Campaign Budget
Print Ad Magazines
$1,200,000
Application Optimization
$8,000
Contest winners
$12,000
Samples
$603,200
$1,200,000.00
$8,000.00
$12,000.00 $603,200.00
$1,396,800.00
o Pay-Per-Click
$1,396,800/year
$116,400/month
$$0.97/click 4,000 clicks
per day
Total= $3,220,000
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Summary
Pull away from competitors, raise
awareness, increase sales.
Use social media, Sponsor booths,
Samples and smartphones to promote
Gain loyal customers