globalgiving partner workshop - quito 2017

welcome

AnnouncementsBlissful Experience 2 min

Weekly Update Nicola 15 min

Other Update Kevin 10 min

Presentation Courtney 20 min

Other Update Donna 10 min

Presentation Phil 20 min

Calling in? 202.330.4040 or bluejeans.com/2023304040

AgendaIntroductionsGlobalGiving: Updates & CalendarPlanning your 2017 GlobalGiving crowdfunding strategy + ActivitiesIntroduction to Green Crowds- Alejandro IbarraBreak Discussion: What is effectiveness?GlobalGiving Rewards + ActivitiesQuestions & Networking

INTRODUCTIONS

Emma Donnachie

GlobalGiving Field Traveller, Ecuador

Visiting our existing partners across Ecuador to provide them with support and conduct outreach

A C T I V I T Y

1. What is your name?2. Who is your organisation?

3. Tell us a highlight from your organisation from 2016?4. What is your online fundraising goal for 2017?

Introductions

GlobalGiving Updates +

Calendar

2016 YEAR IN REVIEW

$40MRaised in 2016 for

2369 orgs

We moved to one-page check out!

Total raised on Giving Tuesday in 2016

In GlobalGiving’s biggest day in history, 1477

projects benefitted from $500,000 in matching funds from the Gates

Foundation

$2.4M

GlobalGiving is connecting our

nonprofits to more ideas + information

with our newly launched Learn Section

Learn Section

THE YEAR AHEAD

4Matching

Days

2Contests –

video + photo

5Days of

activities during Giving

Week

3Cause focused

days + campaigns

2Online

Academies

Donations to Ecuador Earthquake Relief Projects are still 100% Matched until 30th April 2016, or until funds run out- $18,500 remaining!

3rd-7th April 2017

Up to $50 matched at 50%

$50,000 matching funds available, and $5000 bonus prizes

Start planning your communications to donors that give less, but perhaps more often!

Little by Little matching day

GG Rewards Bonus Day12th July 2017

$110,000 available in matching funds, plus bonus prizes

30% matching for Partners40% matching for Leaders 50% matching for Superstars

Start boosting your GG Rewards status to prepare!

Giving Week 20172nd-6th October 2017

GlobalGiving is trying something new! For five days at the beginning of October we’ll be activating our community and their donors. This will also be the week of our Pro-Rated Bonus Day!

Stay tuned for more details

Giving Tuesday28th November 2017

In 2016, we had the Gates Foundation support our Giving Tuesday matching day, leading to our biggest day in history!

Stay tuned for more details!

Start planning outreach to all your donors for this incentivised day of giving!

Year-End CampaignBegins 28th November 2017 with Giving Tuesday!

We’ll be hosting our year-end fundraising campaign again this year! Here are some key features:• Bonus prizes for dollars

raised• Bonus prizes for donors

activated• Media + Social Sharing

package

Theme Campaigns

2017

MarchGirl Fund

JuneWorld Refugee Day

AugustYouth Week

A two-month, online course focused on

topics like developing an online fundraising

strategy and harnessing social

media for fundraising.

Applications due 3/16

Online Fundraising Academy

Two-month, online course exploring different theories

of impact measurement and to learn about practical

tools that you can use to increase your

organization’s effectiveness

Social Impact

Academy

Join our monthly Peer Learning Network

webinars to hear ideas, learn best practices, and gain new skills from other

nonprofit leaders

Peer Learning Networks

Submissions are due Thursday, May 4. Up to three photos can be submitted for

a chance to win a $1,000 award and social media

promotion.

Voting for GlobalGiving’s Photo Contest begins on May

22.

Photo Contest

Planning your 2017 GlobalGiving

fundraising strategy

Set SMART goals and decide how

online fundraising + crowdfunding

best fits into your work.

StrategizePick a platform,

check out your and their calendar, and

get started.

PlanReach out to your

networks, cultivate your relationships, create content, and

develop stories.

Network + Create

Create a content calendar, send

emails, thank your donors, and act on all the hard work

you’ve done.

Share + Act

A C T I V I T Y

1. In pairs, each person tell their mission in 30 secs2. Switch partners!

3. Now tell your original partner’s story to this new person

4. Repeat for one more round5. Volunteers tell the last mission they heard – discuss

as a group how it has changed!

Mission Telephone

SMART is… Specific Measurable

Action-Oriented Realistic Time-Bound

NOT SPECIFIC

• Raise $10,000• Have 100 donors• Increase “followers” to

35,000

SPECIFIC

• Raise more funds • Engage more donors• Have more “followers”

NOT MEASURABLE

• Increase subscribers by 50%• Raise $50,000• Acquire 25 new recurring

donors

MEASURABLE

• Have more email subscribers

• Raise a part of our budget• Increase recurring donors

NOT ACTION-ORIENTED

• 3% of newsletter subscribers open our email

• 35 Facebook followers share our fundraising campaign post

• Accrue an NPS score of 25 for donor satisfaction

ACTION-ORIENTED

• Increase newsletter readership

• Create a viral Facebook post• Make donors happy

NOT REALISTIC

• Raise $10,000• 44% of our subscribers open

our emails• Get 25 new donors

REALISTIC

• Raise $10,000,000• Have 100% of our

subscribers open our emails• Get one new donor

NOT TIME-BOUND

• Raise $15,000 by Dec 31• Get 25 new donors during

the Year-End Campaign• Acquire 600 new Facebook

fans by end of Q3

TIME-BOUND

• Raise $15,000 ASAP• Get 25 new donors• Get to 600 Facebook fans

A C T I V I T Y

1. Draft 2-3 SMART online fundraising goals for 20172. Share with the group!

Develop SMART goals.

Specific

Measurable

Action- Oriented

Realistic

Time-Bound

What do you want to achieve?

How will you know when you have achieved your goal?

What actions need to take place to achieve your goal?

Are you going to be able to achieve your goal?

What is the time limit to achieve your goal?

A C T I V I T Y

1. Choose which campaigns you would like to be a part of this year. Which best suit your SMART goals and mission?

2. Plan how you are going to prepare for these campaigns. When do you need to do your outreach to mobilise your

donors? 3. What will be the SMART goals for these emails and reports?

Planning your 2017 GG campaigns

Network Mapping

Who is giving to your organization? Note their patterns and why they give. Your best advocates and supporters are the

ones that already exist.

Who Supports You Now?

Family Friends Colleagues

Neighbours Community Leaders Previous

Donors

Do you have people you don’t know giving to your organization? Are there first-time donors? These individuals represent opportunities to grow your network, but first you

need to engage them!

Who Could Support You?

Your network is bigger than you

think! • Board members• Diaspora• Local Business owners• Leaders in the industry• Religious Institutions• Community

Foundations• Alumni• Volunteers

They build trust in your organization from their networks, bring in new supporters, and act as your

brand ambassadors. Fundraising Advocates are part of your fundraising team and help you to expand your

network and reach your goals!

Fundraising Advocates are individuals who become part of your fundraising

team

Expand your network of donors by identifying these individuals that can serve as strong brand ambassadors for your organization and have large networks of

their own.

1They have a

large network of friends, family, etc.

2They are

passionate and positive about your cause and

interested in your work.

3They know your story

and can act as brand

ambassadors.

4You are

comfortable asking

them to help.

5They have the time

and willingness

to work.

1. Map your current + potential network of supporters2. Engage a few key supporters to become Fundraising

Advocates3. Give them the tools to succeed4. Show appreciation!

Steps to developing Fundraising Advocates

Who supports you? Who do those

supporters know? Who else do you know? What groups could support your work?

Step One: Map your Network

1. Cater your ask based on the individual2. Have a specific ask for the individual to get them engaged3. Let them know about how they will be supported4. Show impact!

Step Two: Engage + Ask

Step Three: Give Them Tools

• Email templates• One-on-one check-

ins• Talking points• Individual goals• Sample social media

posts and outreach• Talking points +

calls to action!

GlobalGiving also has tools to help give your

fundraising advocates more access.

How GlobalGiving Fundraiser Pages

can help:

• Set + track goals• Tell their own story• Share their own

photo• Easily sharing tools• Visibility into their

network supporters

Give them a new user role with

your organization!

• Can track their own donors’ gifts

• Help with admin tasks for your organization

• Write project reports• Send personal thank

you notes• Help increase

rewards

Step Four: Make them feel appreciated–always thank and acknowledge

your fundraising advocates!

A C T I V I T Y

1. Think about who is in your current network?2. Think about people that you would like to reach?3. Brainstorm ideas of how to reach your potential

network?4. Identify a couple of advocates?

Network Mapping

You

Friends, Family, Stakeholders

Local Community

National Groups

International Groups

FA

FA

FA

Network Mapping & Fundraising Advocates

A C T I V I T Y

Develop a calendar for your outreach to the advocates you just identified. How you will keep them engaged throughout the

campaign? You may ask yourself: 1. What tools + templates do you have currently?

2. What are some unique ways you can show appreciation?3. What are the goals you want to set in terms of advocates

that feed into your SMART goals?

Activating your Advocates

Activating your Fundraising Advocates

Create your content

The Nonprofit Storyteller’sTriple Bottom Line

How do our storiesempower the people

we intend to help?

Will you let them speak for themselves?

How do our storiescreate a healthier

social sector?

Do they make people feel hopeful and

powerful?

Do our storiesmove people to give?

Do they help us build long-term relationships

with supporters?

Our images, words, and

stories have a lasting effect on the people we intend to help.

Stories are

powerful.

Your emails, your social media, how you talk to a stranger, how to convey your work to a funder or board member. Your story shows and shares your organization’s

impact.

Stories can be used everywhere

A C T I V I T Y

1. Break into groups of two.2. Have one partner tell a story about a constituent

impacted by your organisation. (2 min)

3. Share feedback on what you found most compelling about the story, and what could have strengthened the story. (2 min)

4. Switch roles.

What makes an effective story?

Sharing your stories

Project Reports Emails

Thank you notes

Social Media

Writing Earth-Changing Emails

What has GlobalGiving learned about sending

effective emails?

LENGTH MATTERS

PICTURE > WORDS

We are constantly learning too!

PERSONALIZE + SEGMENT

Audience = Donors!

Make your donors feel a part of the team, and a

part of the work by including their name or a

personal note

Personalize!

Ever donor is different, so treat them

differently! You can do this on geography, giving history, or

connection to your work.

Segmentation

CALL-TO-ACTION

Help donors what to do next by giving them a Call-to-Action

TOP THINGS TO REMEMBER

Keep it short Less text – Large Images It’s about

everyone else!

Clear Call-to-Action Personalize +

SegmentMobile-Friendly

Building a Community on Facebook

Facebook is an excellent tool for

engaging with your audience.

Set a StrategyContent Creation Implementation

• Quality over quantity.

• A picture tells a thousand words.

• Don’t use Facebook strictly to ask for donations.

• What time is best for you to post?

• What is your call-to-action?

• How often should you post?

WHAT TO POST

1. Photos (engaging, thoughtful, curious)2. Videos (short + sweet)3. Third Party news about your cause4. Relevant events + milestones5. Facts, infographics, + quotes

Facebook Content: 5 Key Types

HOW TO POST

Implementation of Content

The timing The purpose The pace

• Post during off-peak hours.

• Draft and schedule in advance.

• Get “applause” from your audience.

• Keep your cause and organization in their mind.

• Engage.

• Once per day.• Variety of content.• More during

campaign times – but DO NOT spam your audience.

Remember that Facebook —like most social outlets— is about relationship building. Don’t forget to engage with your

audience!

15 Minute Break

Effectiveness Brainstorm

• What does effectiveness mean to you?• Why does effectiveness matter to your

organization?• How does your organization measure effectiveness?

GG Rewards

THE BIG IDEA

GG Rewards is a system that rewards and recognizes our nonprofits partners for activities around engagement with the platform and efforts to increase their

effectiveness.

Partner Leader Superstar

Superstar organizations get a boost in search rankings, are the most likely to be recommended, and have access to more tools +

benefits.

SO HOW DOES THAT WORK?

GG nonprofit partners earn points every

time they complete a GG Rewards activity. The more points, the higher your rewards

status!

Based on the GG value, Listen, Act, Learn, and Repeat, nonprofit partners begin by completing an

activity (i.e., watching a webinar) and then reflect on their learnings in a

“LALR” cycle for points.

Effectiveness points are for learning

Engagement points are for being active in our

community.Points are earned by

actively engaging with the GG platform. For example: reaching your

fundraising goals or thanking donors.

HOW DO I GET MORE POINTS?

Engagement points: Engage with the GlobalGiving community

Thank you notes

Participate in Campaigns

Add another Project Leader

Stay active with project

reports

Donations Acquire Recurring Donors

Effectiveness Points:Complete GG Rewards learning cycles

Collect feedback about your work, or acquire new information that could improve your

work.

Listen

Based on what you read, watched,

listened to, or were told take an action to

try and improve!

Act

After you’ve tried this new action, evaluate the results and decide to try something new again, or

keep doing this new thing!

Learn

There are lots of learning cycles you can complete in your account!

• Watch a GlobalGiving webinar

• Use the “charting impact” tool

• Do a SWOT analysis• Use GlobalGiving’s

storytelling tool

• Explore and use tools in the DIY toolkit

• Explore and use the tools in the Feedback toolkit

• Create your own cycle: tell us how you listened, acted, and learned to improve your programs!

Increasing your GG Rewards status is the best way to gain visibility + earn more GG-

Driven Funds.

A C T I V I T Y

Take a look at your GG Rewards Dashboard 1. Where are most of your points coming from?

2. Are there any quick wins to boost your points, and maybe your GG Rewards status?

What are 3 ways your organization can gain points towards becoming or

remaining a Superstar?

A C T I V I T Y

Listen: What new information did you gain during today’s workshop?

Act: How did you act on the feedback or information that you received?

Learn: What will you do going forward as a result of the new information or feedback that you received?

Complete A “Create-Your-Own-Cycle”

Step 1: Listen

Step 2: Act

Step 3: Learn

What is a need, challenge, or obstacle that your organisation has faced? How did your organisation identify it?

What actions did your organisation take to address this issue?

What did you learn from your experiment? What will you do next based on these results? 

Create-Your-Own Cycle

Questions?

thank you

GlobalGiving.org | 877.605.2314 | projecthelp@globalgiving.org