glamour magazine media kit analysis

Media Kit AnalysisPeter Herman, Mariam Shahab,

Courtney Burd, Brittany O’Donnell

Glamour Magazine•“stylish, award-winning

editorial consistently reflects our reader's interest in the world around her while fueling her aspirational, yet accessible lifestyle.”

Glamour Magazine

•Founded in 1939

•First national magazine to feature an African-American on the cover (Aug ’68)

Awards•National Magazine Award -

General Excellence

•3 Clarion Awards - Women in Communications

•3 Front Page Awards - Newswomen’s Club of New York

•2005/2006 Ad Age’s A-List, Adweek’s Hot List

Editorial Content

• Closing deadline is 90 days before printing• Issues On Sale 25 days before that month

Editorial Sections

•Glamour Beauty

•Glamour Fashion

•Men, Sex & Love

•Your Health & Beauty

•Life & Happiness

Circulation

Total SubsPaid Subs

Verified Single

2,354,973

1,669,340

1,560,948

108,392 685,633

Region DistributionSouth Atlantic 396,258Mid Atlantic 358,925

East N. Central 359,439Pacific St. 339,798

West S. Central 219,974West N. Central 161,076

Mountain St. 143,784New England 126,472

East S. Central 115,869Foreign 16,134Canada 55,174Other 5,637

Readership

•Glamour readers spend on average over an hour reading our magazine

•32.7% of our audience reads 4 out of every 4 issues they receive. Front to back.

Demographics

Rates

Effective CPM: $13.88 * based on 1p 4C ad

*

Rates

Rates

Rates

Condé Nast Discount

Ad Categories

•Beauty

•Jewelry

•Clothing

Opportunities•Technology•Food

Ad Pages

•March Issue: 139.26 pages

Ad Specs

Innovative Opportunities

Innovative Opportunities

Glamtones

Glamour and Pantone partnered with various brands to make products specifically for our

magazine.

Competitive Analysis

Glamour

Cosmo

Rate 4C, 1P 170,080 215,900

Rate Cover 4 212,620 291,500

March 09 Ad Pages 139.26 114.54

Circ Increase

Over 20084.1 0.8

Glamour Magazine

“Glamour is doing it your own way.”

- Kara Walker